This year kids take over Jeans for Genes Day in new spot via Bashful, Sydney and The Projects
June 7 2012, 3:19 pm | | 3 Comments
The Children’s Medical Research Institute has launched its 2012 Jeans for Genes Day campaign led by a new spot produced by Brilliant Films.
The campaign was created by Bashful, Sydney in collaboration with The Projects and will be back by out-of-home, print, social media and digital.
3 Comments
quite possibly the worst ever ad on this blog.
The idea isn’t new, but the ad is charming.
I like this. And it will hit the mark perfectly with the mum and dad workers who give to the charity.
Execution is charming, even if the performances are a bit on the nose.
Nominee – you’re a moron.