Thinkerbell rebrands to O’Learybell (for a day) in heartfelt farewell to first employee Head of Culture, Operations and People – Emma O’Leary

May 16 2025, 9:43 am | BY Ricki Green | No Comments
Thinkerbell rebrands to O’Learybell (for a day) in heartfelt farewell to first employee Head of Culture, Operations and People – Emma O’Leary

In a move that is sure to take the industry by surprise, Thinkerbell has decided to rebrand the entire agency to ‘O’Learybell’. The rebrand to honour the fact that their number 1 and first ever employee ‘Emma O’Leary’ is leaving the business.

 

Says Margie Reid, CEO, O’Learybell: “Yes it’s true, Emma has been with the agency since day 1 and has been in large part the secret to the agency’s success. Our Scattered Sunshine is leaving.”

Says Ben Couzens, Co-Founder, O’Learybell: “Emma was the original Thinkerbell COP – Head of Culture, Operations and People (before we even had any Culture, or Operations, or People). She lead the building of the agency culture and helped us fill the agency with rituals, festivals and behaviours (and the same songs on repeat) that have helped us create 432 Magic Hours, 1 Incredible Fyre Festival, 21 Pots of Gold, 62 Mind Expansion weeks, 432 Measured Mondays, 863 throws at the dart board …and a bucket load of other things. She’ll be missed to be sure”

Says Adam Ferrier, Chief Thinker and Co-Founder, O’Learybell: “The thing we will miss most about Emma is her laugh which is why we have dedicated the bar at Thinkerbell South to be forever named in her honour. As well as changing the name of the agency, ok we’re only changing the name of the agency for a day, we’re actually going to name our bar “O’Leary’s” and keep that name forever.”

Thinkerbell rebrands to O’Learybell (for a day) in heartfelt farewell to first employee Head of Culture, Operations and People – Emma O’Leary

Note from O’Learybell: Emma didn’t know we were changing the name of our agency in her honour so she doesn’t have a quote in this press release. However, if we did tell her in advance she would have probably said “GET! OUT!” then laughed wildly.

Emma is off to become Head of People at QT Hotels – that’s a pretty cool job, and we wish her all the best. 

Thinkerbell will certainly be quieter without her. We’ll miss you Em

 

Want to leave a comment? Share your thoughts below, making sure to include your full name and email address. If you have a news tip or story idea, please feel free to email ricki@campaignbrief.com.