Thinkerbell launches new water brand ‘Water Can’ co-owned with Jerome Borazio
Water Can is a new water brand co-created and co-owned by creative agency Thinkerbell, and founder of Laneway Music Festival Jerome Borazio’s company Mr B.
It’s made from 100% purified still or sparkling water and packaged in an aluminium can, with no plastic bottles in sight. The brand name ‘Water Can’, is a promise to talk to the benefits that only a 100% water can offer.
● What can make you healthier?
● What can keep you hydrated?
● What can keep you focused?
● What can aid weight loss?
● What can relieve constipation?
You get it.
Further, Water Can has been made available at festivals, such as Laneways Music Festival. Here it was sold in a screw top can, alongside hydration stations where Australians are encouraged to refill their empty Water Can cans with water to minimise costs to the consumer, and minimise environmental waste. It’s also obviously canned, and not bottled for environmental and health reasons too. Who can save the planet?
Says Adam Ferrier of Thinkerbell and Water Can: “Water Can is a fun step into co-ownership of brands and product design for Thinkerbell and the team has done a great job in coming up with a water brand that’s pretty interesting.”
Says Tom Wenborn, chief creative tinker, Thinkerbell: “To celebrate the launch, Water Can released the ‘Sweat Shirt’ to help combat partygoers’ dehydration. The shirt reveals a design when it gets wet from sweat that acts as a voucher for a free Water Can. It serves as a reminder for Aussies to drink water and remain hydrated throughout the Laneway festival.”
The apparel was given to festival-goers, where they could redeem their free Water Can at any of the hydration stations by wearing the Sweat Shirt.
Says Borazio: “We’re stoked to have created Water Can – as we understand the importance of staying hydrated to feel good. Attendee safety and a safe environment are always one of our top priorities.”
The 450mL Water Can Still and Water Can Sparkling cans have been rolled out at Laneway Festivals across Adelaide, Melbourne and Perth, and will be available at outlets across Australia for RRP $6.00. For further information or to make a purchase, visit www.yeswatercan.com or jump on Water Can’s Instagram, @yeswatercan.
Client: Water Can
Design, Creative, Earned and Media: Thinkerbell
Production: Hotel Bell @Thinkerbell
26 Comments
Who can make up their own client to do award bait for?
F-ing cool design
Great to see that we can still tap into an idea based wholly and solely on a bad pun.
If it’s an attempt to corner the ‘i know it’s water but it’s just so cool’ Liquid Death route, the name is completely wrong.
And juries won’t award water made up to be cool and sexy because everybody’s been there.
And the design is really poor and eighties. So what’s the point of it?
the point is to do something fun, make some money, and learn about tbe business behind creativity.
Was this entire brand and campaign designed on a Canva template?
Festival fits are a big part of youth culture, no one under 40 wants to wear something like this. But nice to see refillable vessels touted, props for that but yeah, it’s a water bottle. Idk, liquid meh.
If you ever needs proof that ad agencies should just do ads – this is it. Ordinary design for a product that has no reason to exist apart from a festival promoter wanting to maximise their margin on water sales. This will be gone before next festival seasons rocks around. Stick to your knitting.
I think the design is pretty cool
but for Christian rock.
I love this comment.
Turns out it’s talent.
love this and love the fact agencies are doing this.
Drinkable water. Brilliant.
Design of the can is ace.
SIX BUCKS?!?!?!?!?!?!
Kudos to them for going out and making a product, and with Mr Laneway too. But surely being aware of Liquid Death, and with no other client other than yourself, why wouldn’t you try to make it way cooler?
canned water at festivals is not new… many brands have been handing these out for years (for free, too)
Christian rock comment wins.
Everyone go home.
But 20 years too late
This entire thing is about as low-res as those GIF’s and poster comps.
I’m assuming someone’s been in the US. Canned water is everywhere, don’t think I saw a plastic bottle.
Big shout out for making something real and putting it out into the world. It’s really hard. Well done.
I’m also chalking one up for the thumbs-up team. Original idea? No. But it is good to see this type of partnership and I hope it succeeds. We need to champion entrepreneurial creativity like this to open more doors for us all, rather than finding the negatives.
I love it
Love this!