Think HQ reveals new brand and strategic positioning as ‘The Positive Change Agency’
Since its inception in 2010, Think HQ has evolved into a full-service integrated agency – never wavering from its commitment to only working on projects that lead to positive social impact.
Together with its multicultural communications arm CultureVerse, Think HQ has announced its new strategic positioning – ‘The Positive Change Agency’ – which cements the agency’s core purpose.
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams. Think HQ has also opened a second site at its South Melbourne headquarters that is a purpose built, state-of-the-art creative space for teams and clients to gather, collaborate and celebrate. Think HQ now has close to 100 team members across its Melbourne and Sydney offices.
Says Jen Sharpe, founder and managing director, Think HQ: “Over the last 13 years, we’ve been relentlessly committed to inclusive communications that create positive outcomes for people, places, and the planet. This refresh tells our story and shows our dedication to actively listening and involving community in all of our work. It also means we are not defined by one particular service offering. We have spent years building up our in-house integrated capabilities, so rather than the market thinking of us as a creative, PR, events, multicultural, language services, First Nations, technology, or production agency, we have defined ourselves by what brings it all together – positive social change.
“This is a significant step change for the agency as we enter our next phase—it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do. We know that while competitors will flirt with the idea of ‘purpose’ or social impact, no one else in the market comes close to who we are and what we do.”
Says Andy Lima, chief creative officer, Think HQ: “The refreshed Think HQ and CultureVerse brands reflect our unwavering vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody. The brief was simple yet challenging to realise: We required ease of application by the whole group while representing our diverse service offerings.
“As the parent brand to CultureVerse, Think HQ is constantly evolving and adapting to meet the challenges of our changing world. Our brand architecture reflects that. While both brands share a common purpose and values, CultureVerse offers unique aspects, including its community engagement approach and leading reputation in the multicultural sector. Our sustained growth over the years meant we needed synergies across both brands while maintaining their autonomy to remain competitive in their respective markets.”
9 Comments
This is the same old ‘purpose driven’ drivel that every hybrid agency is trotting out these days. But if you insist on doing it, at least re-cut the video so that the supers and graphics are on long enough to be able to read them. That would be a positive change.
It’s not fair to call it drivel unless you know whether it’s an unauthentic message.
Yes, there are certainly a few agencies operating with a similar positioning – Today, Portable, Paper Giant, Paper Moose, (in fact Paper Moose’s line is something like ‘positive change’ so that is real close) but that doens’t make it off limits.
I’d say it’s a sign of the times – that their client base – often gov, gov funded, nfp sector – are aligned to this kind of message, as are the talent they want to attract, as are the team they have working there.
Given the way these clients work, if you’re pitching for this kind of work, a considerable deciding factor will be whether or not they see shared cultural values in what they are about vs what the agency they are going to work with is about.
You think it’d go down well with a NFP leadership team if they said ‘We’re for accelerated business growth’? No, course not.
So yeah, works for them.
I’m feeling increasingly negative about so many of these positive claims.
I worked there and it wasn’t a positive experience.
Positive Change…. as opposed to so many of those agencies promising…. negative change?
Reminds me of shallow gov claims.
While internally its bureaucratic going for gov dollars.
Our industry really needs to work on the Law of Abundance. You know the old adage that reminds us that when others receive or have, it doesn’t take away from what you have or do. Why can’t we celebrate each other’s success and growth in this industry. Tall poppy syndrome is really getting old now.
Well done to THQ. We could do with a little more “positive” in the world I say…
Did an intern designer do their rebrand? Looks cheap and clunky
I also worked there, and it was far from a positive experience, interesting…