There’s never an uncomfortable moment in the latest Kia Cerato spot via Innocean Sydney
There’s never an uncomfortable moment in the new Kia Cerato, as illustrated in this new spot via Innocean Sydney.
This is the first execution in a series of three and a handful of activations still in production.
Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters
Agency – Innocean Worldwide Australia
Creative Director – Scott Lambert
Copywriter – Matt Cramp
Art Director – Rua Perston
Head of Broadcast – Tania Templeton
Planning Director – Kathy O’Connor
Group Business Director – Simon Hornery
Business Director – Janine Allan
Production Company – Finch
Director – Nick Ball
Producer – Roy De Giorgio
Executive Producers – Rob Galluzzo, Catherine Anderson & Karen Bryson
DOP – Simon Duggan
Editor – Jack Hutchings, The Butchery
Grade – Andy Clarkson
Post: – Method
Sound Design: Simon Lister, Nylon
Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters
Media Planning & Buying – Initiative Media
16 Comments
Here we go again.
if i could get this through my client i would be the happiest person alive
great.
Lovely spot.
Don’t women make most of the purchasing decisions when it comes to cars?
Don’t think much of the characters or their morals
Who is the female actress in this add?
Seems like the type of ad that would be torn apart by the Gruen team – message is not at all clear.
Actress is Amy Matthews – used to be on home and away
Is Kia trying to say that the modern women is an airhead who will accept any sort of behaviour from her man? Unimpressed.
The comments made by the male about the female caller are inappropriate.
How do you explain to your kids why the caller is ‘anything but nice’, talk about an uncomfortable moment.
This add makes the owner of the car seem sleazy, his date a sad act and the hooker on the end of the line gets a spray as well. Crap add = crap car
Who is the girl in this ad….I have seen her on TV in the past
This ad as well as the new one with the chef who gets called by his mum is ridiculous. I would never buy one of these cars on the premise of these adverts. They are not at all funny, interesting, informative or entertaining. Why bother? I feel they have missed the mark on the modern woman!!
This ad and a few of your other ads suggesting women will take anything thrown at them is sexist and low brow to say the least! Kia and those responsible needs to understand your target market better and give more respect to women who holds the buying power and decision making. You offend with your bad humour. Nothing funny here!
I think it makes out that woman are door mats. I also just don’t get it?????
Loathe this ad. So disrespectful and if I were the date in the car I would have jumped out at the next set of lights. Never an uncomfortable moment??? I think not.
Is your target market the stupid dickhead group?
If so you have hit the mark