TheFARM digital launches social media campaign for The Smith Family’s Christmas Appeal
TheFARM has launched its first social media campaign for The Smith Family, since winning the account for the charity in August.
As part of The Smith Family’s Christmas Appeal, the Facebook campaign aims to expose theimpact of disadvantage on the lives of the more than 605,000 young Australians living in jobless families today.
The interactive video uses Facebook Connect to give users the opportunity to experience the effects of disadvantage for themselves, bringing their own Facebook friends into the narrative to highlight the isolation and loneliness that often accompanies children who grow up in families with financial difficulties.
Says Lisa O’Brien, chief executive officer of The Smith Family: “Social media is a great way to help bring our cause to life and to connect more Australians to the issue. TheFARM has created a personal, informative and engaging piece. With 1 in 10 Aussie kids living in disadvantage this Christmas, it’s a very important message to spread.”
The application was created, designed and built on TheFARM, and is being supported with
Facebook Ads and wall updates. While donating is huge aspect of the campaign, sharing the message of The Smith Family through social media and growing the community of committed fans on Facebook is the priority.
TheFARM managing director Chris Pile said: “Working with The Smith Family has been very rewarding and we are hugely proud to be helping them get their important message across in social!”
2 Comments
Good idea, well executed. I will be interested to see if Smith Family talk about the results of the campaign after Christmas.
hi