‘The World According to Rowan Dean’ awarded three Silvers at annual Promax ANZ Awards

October 23 2022, 1:13 pm | BY Lynchy | 4 Comments

Sky News Australia’s Creative and Marketing teams walked away with a number of prestigious gongs at the annual Promax ANZ Awards on Friday night, including three Silvers for ‘The World According to Rowan Dean’, written by Celeste Ochoa, which launched with a musical parody promo of Beethoven’s 5th.

 

The network’s extensive coverage of political news saw them win Gold for a design piece for the Federal Election this year, whilst a broad scale marketing campaign for international talent Piers Morgan took out silver for Most Outstanding Marketing Initiative.

Dean, the former Sydney-based ad agency ECD, TVC director and AWARD chairman, is now a top rating Sky News presenter, fronting ‘The World According to Rowan Dean’ on Tuesday, Wednesday and Thursday nights, as well as ‘Outsiders’ on Sunday mornings. He is also editor of The Spectator Australia.

For the benefit of younger CB readers, Canberra-born Dean began his career as an expat copywriter in London, where at Cherry Hedger Seymour he originated the multi-award winning Fosters Lager campaign featuring Paul Hogan. He went on to co-write ~with art director Garry Horner ~ the Hamlet cigars ‘Photobooth’ spot ~ which was voted Greatest Ad of All-Time at Cannes in 1997 ~ while at CDP London ~ before returning to Australia as a film director and finally executive creative director of Euro (now Havas).

He began writing columns for the Spectator and the Australian Financial Review in 2010 and was made associate editor of the Spectator Australia in 2012.

Full Winners List