The Work 2023 Contenders: MBCS

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…

NRMA: Cricket Covered
MBCS
Although cricket is a summer sport, test matches are often washed out by rain. We saw this as a brand opportunity and collaborated with NRMA to spread their core messaging of HELP through an unusual and untapped medium: cricket tarps. We leveraged this opportunity and helped NRMA to stand out from other insurance brands and communicate their brand in a unique way.

LEGO: Nitro Circus
MBCS
We were tasked with helping Lego cut through marketing clutter and establish LEGO City as the coolest toy brand in the category. Through a collaboration with Nitro Circus, we leveraged athletes to promote a contest, where children were selected to design cars out of Lego. These cars were then brought to life by Nitro Circus and driven off an enormous launch ramp. The activity successfully created hype and excitement around the brand.

Deliveroo: Bacon Me Go Nuts
MBCS
To shake things up in a packed food delivery game, we combined the efficiency of Deliveroo and luxury of MasterChef Australia to create the ultimate choc top. After the tasty ‘Movie Night Challenge’ on MasterChef, the winning choc top dubbed ‘Bacon Me Go Nuts’ was revealed on live TV. On top of this, every customer who placed an order of $20 or more through the Deliveroo app scored 3 free choc tops!

The Boys: Ads That Attack
MBCS
What’s cooler than a huge billboard? A huge billboard with laser eyes incinerating a car below it. So, by creating a standout piece, we raised awareness for The Boys Series Season 3 across the Australian and New Zealand market and rise above the usual superhero content advertising.

 

The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.