The Work 2022 Contenders: SIRAP
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Public Transport Victoria: Back On Board
Production Company: SIRAP
A doco-style series (nine in total) for Public Transport Victoria, the ‘Back on Board’ campaign celebrates the importance of our public transport system and its role in enabling our Victorian community to do what they love, and where they need to be.
Engaged to conceive the creative concept and produce the campaign assets, SIRAP’s role spanned creative direction, casting, and scripting through to on-set direction, production and post across all film and radio assets
David Jones: The Future Beauty
Production Company: SIRAP
Creative Agency: Paper Stone Scissors
The David Jones Beauty Campaign was centred around the concept of The Future of Beauty. Captured in studio, SIRAP directed and lensed the campaign film and voice over content, working with the hero ambassadors to bring the Future of Beauty concept to life.
The hero film asset was used to launch the campaign, with additional social content being distributed across David Jones owned channels.
Smiling Mind: BIC Mindfulness Artist Series
Production Company: SIRAP
Aimed at Primary & High School students, this TikTok-lead campaign offered audiences three unique mindfulness art tutorial videos (utilising BIC products) and their accompanying print-outs. The series also included a Q&A on each artist and how they incorporate mindfulness in their every day life. The series was a huge success, and BIC have signed on for another campaign in 2022.
Christopher Boots: Brand Film
Production Company: SIRAP
A first-time collaboration between Melbourne-based industrial design Christopher Boots and SIRAP, resulting an emotive cinematic style film that showcased the bespoke work that goes into creating each Christopher Boot piece.
Boots’ focus is creating lighting, interpreted as sculptural objects and this film celebrated the custom design arm of his studio.
The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.