Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Suzuki Vitara: Land Shanties
Deloitte Digital created an album of Land Shanties as a soundtrack to the Suzuki Vitara, brought to life by renowned sea shanty band, The Longest Johns, across TV, online, radio and streaming services. The seven-song concept album, about one man’s odyssey to buy almond milk for his sweetheart, has been streamed over 2.5 million times across Apple Music, Spotify, YouTube and at suzuki.com.au.
Queensland’s Balter Brewing Company launched an integrated campaign for their flagship beer, the XPA. ‘Happy Beerthdays’ encouraged Aussies to get together, over beers, to celebrate mates. Because occasions shouldn’t just happen occasionally. This tongue in cheek campaign re-framed every beer bought for a mate as a chance to make them feel special, because if you’re hanging out with your mates it’s a pretty bloody special day.
National Institute of Circus Arts: The Constantly Performing Logo
The National Institute of Circus Arts (NICA) is one of Australia’s leading performing arts institutions. It needed to develop a modern brand that reflected the high-quality performance, enjoyment and awe that the art form inspires in those who practice it and those who watch it. Comprised of design elements that can be played with, adjusted, and altered to meet different applications and usage Deloitte Digital created a visual representation of the preforming arts within the logo itself. Each letter is given different physical attributes and characteristics, reflecting the different disciplines that NICA trains students in. Through its anthropomorphising shapes, Deloitte Digital demonstrated NICA’s constant change and innovation whilst developing a bold, flexible, fun and meaningful design language.
The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email firstname.lastname@example.org.