The Sweetshop promotes Greg Fyson to the role of co-managing director

The Sweetshop, a leading global production company renowned for its highly crafted and engaging advertising and entertainment, has announced the promotion of Greg Fyson to the position of co-managing director alongside current managing director, Edward Pontifex.

Fyson, known for his knack for cultivating creative partnerships amongst both agencies and clients, embodies the spirit of The Sweetshop. His dynamic leadership style, vision and dedication to nurturing local talent have played a pivotal role in elevating The Sweetshop’s presence in Australia.

Says Melanie Bridge, global co-CEO and founding partner, The Sweetshop: “We’re absolutely over the moon that Greg has agreed to step up as co-managing director for our Australian business alongside Edward Pontifex. Greg’s unwavering dedication to our business, our directors, and the incredible culture he’s nurtured in our Sydney office are something to be celebrated. We’re looking forward to witnessing the exciting changes this move will undoubtedly bring to the business.”

Says Fyson: “I’m absolutely thrilled to share my immense pride in all that The Sweetshop has achieved over the past 4.5 years. It’s a clear testament to our outstanding directors, production and management team, as well as our cherished agency friends, who make each day at work an absolute delight. I’m incredibly excited to have the opportunity to continue contributing and supporting the careers of these incredible individuals who are nothing short of legends.”

Fyson’s promotion to co-managing director reflects The Sweetshop’s commitment to fostering talent and providing opportunities for growth within the organisation. While Fyson is known for his remarkable contributions to The Sweetshop, he’s equally celebrated for his love of a good agency long lunch. Undoubtedly, he’ll be the first to organise unforgettable gatherings to celebrate this new chapter with The Sweetshop.