The Sweet Shop director Joel Harmsworth shoots new spot for Rebel Sport via Ogilvy & Mather NZ
Ogilvy & Mather New Zealand has created a new brand TVC for Rebel Sport directed by Aussie Joel Harmsworth from The Sweet Shop, featuring All Black hardman Brad Thorn.
Says Angus Hennah, Ogilvy executive creative director: “We wanted to celebrate the grassroots winter athlete. Our uncompromising approach to winter sports is something that has shaped us as individuals and as a nation. We wanted to focus less on gameplay and more on the emotion of playing sport not just against the opposition but also against the elements. Veteran All Black Brad Thorn was the perfect voice for the commercial. It grounds the poetic nature of the words with an authentic rawness.”
Agency: Ogilvy & Mather New Zealand
Client: Rebel Sport
Executive Creative Director: Angus Hennah
Concept: Angus Hennah, Andy Blood
Copywriter: Angus Hennah
Art Director: Angus Hennah, Gaelyn Churchill
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Group Marketing Manager: Tanya Laurence
Agency Producer: Steen Bech
Production Company: The Sweet Shop
Director: Joel Harmsworth
Executive Producer: Fiona King, Wilf Sweetland
Producer: Phil Liefting
DOP: Marty Williams
Editor: – Graeme Pereira – The Butchery
Grade: Martin Greer – The Refinery
Online: Eugene Richards – The Refinery
Composer: Rob Law
Sound Design: Francis Linehan
1 Comment
Beautiful shots, great grade. Yum.