The One Club picks its Top 10 digital works of the decade – includes Nike Plus and Dove ‘Evolution’ – both with strong Aussie expat connections
New York-based The One Club will honor the best in digital advertising with the Digital Decade; a celebration of the most influential and ground-breaking interactive advertising over the past 10 years.
The Top 10 includes two Aussie expat connections: Nick Law was the executive creative director on Nike Plus via R/GA, New York; and Tim Piper co-wrote and solely directed Dove ‘Evolution’, starring his Aussie girlfriend at the time. via O&M Toronto. The two campaigns shared the Cannes Cyber Grand Prix in 2007 and Dove also won the 2007 Cannes Film Grand Prix – as well as just about every other top award that year.
The One Club gathered an esteemed group of One Show Interactive Judges from the past decade to compile their top ten digital works of the last ten years. Over one hundred judges voted and now the work they chose will be displayed online. The honorees will also be celebrated at a private reception in New York City in January.
“The Digital Decade is an incredible look back at the work that truly changed the face of advertising,” said Kevin Swanepoel, president of The One Club. “In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public. Interactive media gives creatives limitless possibilities to bring their messages to life – the Digital Decade celebrates the innovation, humor and creativity that we have had the pleasure to experience over the past decade.”
The Digital Decade Top 10:
“Subservient Chicken,” For Burger King.
Agency: Crispin Porter & Bogusky
“The Hire,” For BMW.
Agency: Fallon
“Nike Plus,” For Nike.
Agency: R/GA
“Uniqlock,” For Uniqlo.
Agency: Projector
“Whopper Sacrifice,” For Burger King.
Agency: Crispin Porter & Bogusky
“Chalkbot,” For Nike Livestrong Foundation.
Agency: Wieden & Kennedy
“Ikea Dream Kitchens,” For Ikea.
Agency: Forsman & Bodenfors
“Eco Drive,” For Fiat.
Agency: AKQA
“HBO Voyeur,” For HBO.
Agency: BBDO
“Dove Evolution,” For Unilever/Dove.
Agency: Ogilvy & Mather
6 Comments
Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
http://en.wikipedia.org/wiki/Evolution_(advertisement)
These are all shit.
Why bother?
Gag.
These are all shit.
Why bother?
Gag.
The previous comment (11.01AM) is what I hate about this ‘anonymous’ bullshit.
11.01 works at a ‘specialist digital’ agency methinks.
Tim’s Aussie as well:
http://en.wikipedia.org/wiki/Tim_Piper
more Aussie than Julia Gillard and Tony Abbot anyway.