The Natural Chip Co. launches new animated TV spot featuring Aussie animals via The Royals

The Natural Chip Co. brand is highlighting its all-natural ingredients in an animated campaign from The Royals.

Wombats, kookaburras and platypuses are among the animals collecting only the finest, real ingredients that go into the making of The Natural Chip Company’s chips, in the brand’s first campaign by The Royals.

VIEW THE SPOT

Titled “Natural Selection”, the integrated campaign launches this weekend with a 30-second TVC showing the hard-working animals in a quintessential Australian landscape, gathering natural ingredients such as potatoes, chillis, peppercorns and honey, and transporting them to a large shed from which they emerge as delicious Natural Chip Co. chips. A voiceover by respected Australian actor Deborah Mailman describes the journey as it unfolds.

The integrated campaign follows a recently completed logo and packaging redesign by the brand. In addition to the TVC and digital, The Natural Chip Co. is road-testing innovative ShopaLites with 3D moulds protruding from digital screens, among other digital out-of-home executions in retail centres.

With six great tasting flavours containing 100% natural ingredients, The Natural Chip Co. products contain no artificial colours, flavours or preservatives, no added MSG and are gluten free.

Says Andy Jones, creative director, The Royals: “We love working with passionate clients at The Royals, and they don’t come any more passionate than The Natural Chip Co. The naturalness in their chips is right there in their name, so it seemed natural (pun) for us to show how nature does most of the work, so we can all enjoy great tasting chips.”

Says Angela Solomou, marketing manager at Snackbrands Australia: “We are very excited to support our brand relaunch with a creative work that has resonated so strongly with consumers and that has communicated our naturally great tasting brand proposition so clearly. We are looking forward to many more consumers discovering the great taste of our Natural Chip Co. chips.”

Client: Snackbrands Australia

Sound: Nylon Studios