The Milky Bar Kid is back on Australian TV this Sunday in a new commercial via JWT Sydney
September 1 2011, 1:05 pm | | 32 Comments
The Milky Bar Kid is back on Australian TV this Sunday in a new commercial via JWT Sydney.
Interestingly, while the Aussie Milky Bar kid is a boy, in NZ the role is taken by a girl.
32 Comments
Where to start?
Is this the animatic or the final ad? Either way, cheap and nasty. Is this worthy of pr?
At least it researched well.
steamer…
Hahahaha
Great work JWT. This will kill at Cannes.
The Milky Bars would be well past their use-by date.
To think of all of the people who were kept busy with their involvement in this spot.
To think of all of the money that was spent on this ad’s creation and employing the above people to make it happen.
To think that this is the sum total of all of the time and money and stress and thinking and persuasion and aggravation and self-delusion.
*sigh*
that cowboys and aliens section gave it a real hollywood feel!
This is my favourite Milky Bar ad . . . ever!!
So all you haters, stop your whining.
Go, JWT Sydney, Go!!! Yayyyyyyyyyyy!!!
The Milky Bar kid looks like he’s pooping his pants.
Besides that, the ad is brilliant.
Whoah, whoah whoah, people. Hold your horses!! Damn, what’s up with all of you who are dissing this ad. JWT Sydney has put blood, sweat and tears into this TVC, so give them a little credit.
I like Milky Bars. Mmmmmmm, so yummy!!
This ad make me want to go to buy one or two Milky Bar to eat right now.
Good handling of the work Mr JWT Sydney.
Oh hell yeah!!! This is what I’m talking about. These are the kind of ads that should populate our TV channels. It’s cute, funny and highly memorable. If JWT Sydney was a woman I’d marry her and rub her feet every night before bedtime.
My cat likes to eat Milky Bars and when my cute furry critter saw this ad she ran to the pantry and grabbed a Milky Bar then ate it. The ad worked. My cat is very fat but tha is okay. Thank you JWT Sydney and sour faced Milky Bard Kid.
I milk the cows that go to Nestle to make Milky Bars. I am proud that the sweet milky nectar of my cows appear in this ad in the form of a milk chocolate bar being endorsed by a cowboy boy. He is believable in his role, I, and my cows, are proud of him and the good folks at JWT Sydney.
OMG, that’s him!! That is my long lost son. He ran way from me two years ago while I was shopping at Westfield for a new pair of things. I thought I had lost him forever, but I have now found him. JWT Sydney, can you please return my boy back to me. I’ll call your office tomorrow.
I once tried to say ‘Cowboy’ in Indonesian, but I fucked it up and what I actually said was ‘Beef Child’.
Whatever way you try to spin this, you can’t polish a turd! A very disappoint effort JWT. Learn to manage your clients better!
Hmmm, milky bar story in the attic… is that JWT headquarters?
This has “client knocking the edges off it” written all over it.
It takes you on a journey that goes nowhere.
I hope for JWT’s sake that it’s the case.
WTF? you guys are crazy. Its a kids ad meant for kids for christ sake. You really frighten me. So bitter!
First Nutri-Grain and now this. JWT seem to have the knack of stripping all the charm from a brand’s heritage and cobbling together the cheapest looking pastiche possible.
ever made.
oh my lord. miss
I think it’s time to…
Stop all the clocks, cut off the telephone.
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come.
Let aeroplanes circle moaning overhead
Scribbling in the sky the message He is Dead,
Put crêpe bows round the white necks of the public doves,
Let the traffic policemen wear black cotton gloves.
He was my North, my South, my East and West,
My working week and my Sunday rest
My noon, my midnight, my talk, my song;
I thought that love would last forever, I was wrong.
The stars are not wanted now; put out every one,
Pack up the moon and dismantle the sun.
Pour away the ocean and sweep up the wood;
For nothing now can ever come to any good.
I just swallowed my own vomit…
Beef Child……that is hilarious.
I just swallowed Jimmy’s vomit
They call it ‘pushing back’
Did someone just discover Optical Flare? Looks like a boiled turd. And that is just the look of it.
awful. awful. awful.