The Media Store appoints former M&C Saatchi Senior Strategy Consultant Tanvi Singh to Head of Strategy and Planning role

Leading independent media agency The Media Store has today announced the appointment of senior strategy and marketing leader Tanvi Singh as its new Head of Strategy and Planning.

Under her new remit, Singh will lead strategy and planning for The Media Store, helping to solve client business objectives through strategy, data and insights. She will be responsible for reviewing and innovating current client strategies, while also overseeing new business pitching.

Singh brings almost 14 years’ experience to The Media Store, having worked across Australia, Southeast Asia and India, driving effectiveness for leading brands in banking, fintech, retail and FMCG sectors. She joins The Media Store from M&C Saatchi, where she was a Senior Strategy Consultant, overseeing connection strategy and planning for Woolworths.

Prior to this, she spent almost four years at Mindshare, where she was Strategy Director for clients including NAB, BP, Nike, University of Melbourne and Blackmores and as a Strategy Director at Vizeum, where she oversaw strategy and communications planning for MYOB, Sonos, Mini and PayPal.

Singh also spent several years in Malaysia, as Strategy Planning Lead at Isobar before moving internally with Dentsu to their Melbourne office. Her work has been recognised with a raft of industry awards, including multiple gold APAC Effies, regional Effies, plus Spikes Asia and Campaign Asia. She has been a passionate contributor to the industry through her work with the MFA, thought leadership in WARC, and now as a grand jury member at the New York Festivals AME awards.

“As we continue to focus on providing industry-leading, multi-channel media solutions, we’re excited to have someone of Tanvi’s significant expertise to lead our strategy and planning offering,” says The Media Store Chief Operating Officer, Jacquie Alley.

“Tanvi brings a diverse skillset to The Media Store, having worked across brand, CX, digital media and channel planning. As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology. We look forward to working closely with Tanvi to invigorate our current client strategies, while also seeking out new business opportunities.”

Commenting on her appointment, Singh says: “Our industry is changing faster than ever before, and there’s increased momentum among clients looking to independent agencies to drive growth for their business. I believe TMS has an impactful proposition in ‘Re-imagining Media’ to offer to clients and the industry. Stephen [Leeds, CEO] and Jacquie are a strong leadership duo who have built an incredible agency culture, and I’m excited about what’s coming and look forward to partnering with them to do great work.”

Singh’s appointment is effective immediately.

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