The Liberal Party of Australia (Vic) calls for expressions of interest for new creative team
The Liberal Party of Australia (Victorian Division) is calling for expressions of interest to be part of its campaign team for the next State election, due in November 2022.
The next election will be critical for Victoria’s future. We are looking for a creative team to help us highlight the positive plans of the O’Brien Liberal National team and the damage being inflicted on the State by the current Government.
The Liberal Party has worked with some outstanding advertising professionals over the years, but the time is right to review our options. We are open to working with a new agency, or a hybrid team, as we have in past campaigns.
The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share our determination to ensure then election of a Liberal Government.
Interested advertisers are asked to submit a credentials document and a brief statement explaining why they might be the right partner and how they might approach this assignment. There will be a subsequent pitch process for suitably qualified agencies.
Expressions of interest can be sent to the State Director sam.mcquestin@vic.liberal.org.au Friday, December 4th.
42 Comments
I can officially express that I am not interested.
Trying to make these guys look good…it’s like one of those joke Gruen Transfer briefs.
No thanks
A poison chalice. Like to see who has the nerve to apply. It’s like the Pitch segment on Gruen… a brief to sell the unsellable.
I hereby officially express that I am not interested until they fix the product.
If you’re serious about virtue, might carry more weight if you start with your actual name.
How good is bootlicking!
Happy Friday y’all!
Much like the Liberal Party.
The lines already written at least.
I’ve been looking for a way to work for more old, white, rich men.
Can’t polish a turd!
Happy to work for Maccas, Rio Tinto, Sportsbet etc though aren’t we
….
What happened to Cummins & Partners? Didn’t they do the 2018 Matthew Guy Liberal election disaster?
Cummins and Partners did their creative, strategy, broadcast production and media strategy and buying
While these lightweights try to be funny, we can only hope that that there are some smart, liberal-thinking people taking this seriously. Someone needs to.
The people that need to take it seriously are the client. They will need a very well considered platform to get anywhere I’d say. Fix the product first!
Is it April fools day today?
‘hippocrits’ are they all corrupt white supremacist nutjob evangelicals too?
sit down.
Good to see such diversity of opinion.
Maybe they could do it from in house. I hear Tim Smith MP is a dab hand at making memes about doughnuts. Very creative
The Victorian Libs have no proposition, insight, idea or proof points. How would you create any advertising for them?
Nothing makes a poor product fail faster than great advertising.
Daft comment.
You think they are better than government some how? I dont, I think they are as bad if not worse.
Still, if you can sleep at night…
I don’t get the argument that if you work in advertising you should be feel obliged to work on any account.
If I’m an architect, am I obliged to design Trump Towers?
If I cut suits, do I have to measure up Rupert Murdoch?
Just because you ply a trade doesn’t mean you have no right to refuse a client.
Just start with footage of 800 graves and thank the government for all their great work.
*hypocrites
Come on man, that’s like grade five english.
Bunch of ad wankers trying to be hip and edgy ripping on the Liberal Party.
What a surprise.
Seems to be working – a bunch of old conservatives are now trying to appear hip and edgy by hiring said ad wankers.
Imagine having such a lack of vision and policy that you ask advertising to help fix your brand… …. hahahah this is absolutely hilarious. But its not because its a political party, not a product.
bizarre comment, tbf
This, if you ask me, is a brilliant opportunity. The Tories put out some pretty interesting stuff in their last campaign using that NZ digital team. Not to mention, the brilliant work Sinclair and Saatchis put out for Thatcher in the 80s. I’d genuinely love to work on something like this. Where do I sign up?
the nearest latrine
Not only are/were the Brits light-years ahead of us in advertising literacy, but their Conservative politicians were prepared/persuaded to do something totally different. The calibre of both agency personnel and client were way higher then too. Not just the creatives (I knew them, worked with them) but the master salesman Tim Bell, about whom it was said that dogs would cross the street to be stroked by him.
Add to that the lunkheads in today’s Victorian Liberal Party who think they know it all, and would never have the courage or foresight to go with great, idea-driven advertising – even if there was someone in Australia able to devise, yet alone sell it to them. They are way too unsophisticated to have any notion of how to understand proper political advertising. In Australia it’s all cheap, shouty, black&white stills, vilification, graphics and accompanying loud sound-effects. Snowball’s chance in Hell of changing that.
Mind you, I wouldn’t relish the ‘opportunity’ to do federal Labor’s next campaign (I did one a long time ago) because today’s federal Labor is largely irrelevant, riven by policy disputes and unelectable – despite the obnoxious, incompetent, complacent incumbent.
Looking very forward to seeing you put out some ‘pretty interesting stuff’ out to justify failed action on climate change, the ongoing persecution of refugees, draconian surveillance legislation, rorting politicians, contempt for concepts like truth, morality and ethics — replaced by religiosity and ideology; hypocrisy in personal lives, masked by the propaganda of “family values” and “traditional marriage” and of course, entire towns without water – just to begin.
It’s a weird world when something being a ‘brilliant opportunity’ is a more significant attraction than the moral value of denying good ideas to problematic, powerful people. Fucking sad, actually.
Nah, probably some interesting stuff about building a healthy and prosperous democracy with classical liberal values and conservative social and fiscal policy to be honest.
The Liberal Party, Adani, News Corp and cancer sticks are all on my list. Who’s with me?
These days, the Australian Liberal Party is just One Nation with a private school education.
No thanks.
Oh shit, now you’ve explained it like that – I finally get it! Thanks, boomer. Have a great time in Hawaii x
@@ Hippocrits #1
You’re allowed to pick and choose which accounts you work on? Admirable, but unrealistic in the main I feel.
@@Hippocrits #2
Please. I know how to spell hypocrites correctly. I just chose not too cos I wanted to put the word Hippo in it. Don’t @me
I got your joke. Can’t believe how thick some people are.