The K-Pop phenomenon converts to gather for an evening of Korean food, music and insights.

K-Pop is pop music – only inKorean. Chances are you haven’t heard of most of the biggest names out there, 2NE1,2pm or Girls Generation, butthese bands are sweeping the Asianyouth market and are rapidly conquering the world beyond.

Big Bang’s recent hit Tonight became the first K-Pop album to reach the top 10 on the US dance chartthis year. Major international songwriters and producers are nowlatching onto the K-pop phenomenon, touring Korea to uncover the nextk-thing. If they do, maybe youshould too.

Dirk Anthony, Director of Audio & Language Content, and Thang Ngo,(pictured) SBS’ strategy and planning manager, and member of TheCommunications Council’s multiculturalmarketing forum, are K-pop converts and will share its relevance in a marketingcommunications context for an evening of Korean food, music and insights.

Explaining how the k-pop phenomenon transcends culture and language, how we can draw multicultural marketing conclusions from it, and why we as marketers should bewatching these types of movements closely.

Thang Ngo said: “Korean cars,culture and fashion are spreading through the world like wildfire. K-pop is atthe forefront of Korean culture. As it’s hitting Australia, find out howmarketers can ride this wave.”

Sounds intriguing and what toknow more?

Venue: Hotel CBD,corner York & King Street Sydney

Date:   Thursday 2 June

Time:   6.30pm – 8.30pm

Book:   APG MembersRSVP

            Non Members $45.00