The Inspired Unemployed are Swisse’s Chief Olympic Correspondents in new Paris Olympics ‘Here For It’ campaign via Created by AMPR

Swisse Wellness Australia has revealed its new Olympics campaign for the Paris 2024 Olympic Games as part of the brand’s official partnership of the Australian Olympic Committee, creatively spearheaded by Swisse brought to life in partnership with AMPR’s creative and content arm Created by AMPR in collaboration with Matt Ford and Jack Steele of The Inspired Unemployed.

With an earned-first approach, supported by a strategic digital media mix, Swisse aims to bring the Olympic spirit and the vibrancy of Paris to Australian audiences, via a nine-part YouTube series, reactive TikTok and Instagram assets as well as regular broadcast crosses to The Project TV.

In a strategically tailored approach that will target Gen Z and Millennial audiences – a demographic that mostly consumes news and daily updates via social channels – Swisse will leverage The Inspired Unemployed’s signature humour – with “Oi” instead of “Oui” and Sausage Sizzles instead of Saucisson.

The series will include educational interviews and challenges with a unique selection of Australian athletes including; a pool sprint with multitalented superstar Cody Simpson, riding waves with Jack Robinson at Teahupo’o and an indoor wave pool in Paris, a dance-off with breakdancing star Rachael Gunn, skate with 14-year-old skateboarder Ruby Trew, rest and recover with boxing champion and ballet dancer Harry Garside, and endure a tough fitness test with kayak cross medal hopeful Noemie Fox.

Says Kerrie Wade, director of marketing, Swisse: “We’re so thrilled to deliver this campaign with creative and production led by the in-house marketing team at Swisse, brought to life alongside AMPR. Partnering with The Inspired Unemployed has been incredibly successful for our brand in targeting younger demographics, we know they’ll bring the enthusiasm needed to amplify Swisse’s Australian Olympic Committee partnership.”

Says Matt Caroll, CEO, Australian Olympic Committee: “Our partnership with Swisse has created a truly unique way of engaging with Olympic content and exciting new audiences. Their blended approach focuses on Olympic sports recently added to the program with a great sense of humour having real appeal to younger audiences across the nation.

“Laughter is great way to inspire young people, connect them with the Olympic spirit and Olympic sports. This connection creates the opportunity to ignite a spark that may deliver our next generation of Olympians.”