The Hatchery appoints Agent99 to amplify Women UNLIMITED Leadership Summit 2025

Award-winning independent full-service communications agency Agent99 has been appointed by The Hatchery – an Australian events company specialising in high-impact conferences – to deliver an integrated PR campaign for the Women UNLIMITED Leadership Summit 2025.

With renowned global figure Former US Secretary of State Hillary Rodham Clinton headlining, this is set to be the largest women in leadership event in Australia, with over 3,000 attendees expected to attend. In addition to Secretary Clinton, the Summit will showcase over 200 speakers including Christine Holgate, Lisa Annese, and Professor Michelle Ryan. The Hon. Julia Gillard AC will be appearing via a hologram across all summit locations.

Taking place across six cities from 29 September to 1 October 2025, Agent99 will leverage their experience working in the corporate PR space to deliver a robust national media strategy tailored to each market, while positioning The Hatchery as a thought-leader in the leadership and professional development space. The agency will also support media attendance and amplify key campaign moments, including a special event in Sydney and Canberra, that will feature Secretary Clinton in person.

Says Ellen Foxall, Head of Production at The Hatchery: “It’s been inspiring to see the Women UNLIMITED Leadership Summit expand since its launch in 2023, and we are blown away with the lineup that has been secured for this year. For context, our inaugural year saw 300 attendees, so to be expecting 3,000 only three years later is a massive achievement and testament to the team’s hard work behind the scenes. Partnering with a results-driven, female-led PR agency like Agent99 felt like a natural fit to help us bring our Summit into this exciting next chapter.”

Says Sharon Zeev Poole, Director and Founder of Agent99: “I am a huge advocate for championing women in leadership, so this win is particularly meaningful to me and the team. Corporate PR and thought leadership building are in Agent99’s DNA, so we’re thrilled to bring our experience to this partnership with The Hatchery to create national awareness around the Summit.”

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