The Gruen Transfer sells out to the world


Screen shot 2010-09-20 at 10.25.31 AM.pngOne of Australia’s most successful original formats, The Gruen Transfer is now going out to the world. The man behind Zapruder’s other films, Andrew Denton and ABC Commercial announced the hit format will be travelling overseas, renamed The Big Sell with the US based international format distribution company, Fox LOOK, a division of Fox Networks Group.

Launched in 2008 with record ratings, the ABC TV entertainment programis now in its third season, with audiences continuing to grow. Theepisode which aired on September 8 set a new viewing record for theshow – almost 1.8m* viewers across ABC 1 and ABC 2 or a 30.8% share.


“We’re extremely proud of Gruen and seeing our audiences continue togrow in our third series,” said Andrew Denton. “Now together with theABC we are stepping up our international efforts with the US formatspecialist, Fox LOOK.”


Lynley Marshall, Director of ABC Commercial said, “We’re delighted FoxLOOK has come onboard to take this hugely successful Australian formatto overseas territories and we look forward to seeing The GruenTransfer on TV screens around the world.”


Fox LOOK President, David Lyle, will be taking the format to theinternational TV community. “As an Australian working in theinternational TV business, I have been very aware of how well The GruenTransfer has done in beating the opposition, season after season,” saidDavid Lyle. “A smart, witty, contemporary show that demonstrates suchstrength deserves to be an international hit. Just as Australia’ssuccess with “Masterchef” turned heads elsewhere, so The Big Sellshould be Australia’s next big export success.”


The deal with Fox LOOK has been signed before the international TV market, MIPCOM in early October.