The Gruen Transfer returns tomorrow (Wednesday March 18) at 9pm on ABC1
The Gruen Transfer returns to ABC1 this Wednesday at 9pm with WilAnderson, Todd Sampson and Russel Howcroft, plus guests Dan Gregory andJane Caro. The panel looks at Australian Tourism and Recessionadvertising, Michael Phelps is the subject for Endorse Me and on ThePitch, McCann Erickson (Melbourne) goes head-to-head with Marketforce(Perth) to sell Nuclear Reactors.
MORE GRUEN ONLINE
Exclusive and waiting for you right now
Is half an hour of Gruen just not enough? Well, thanks to the newfangled Interweb, we can now bring you the larger, economy-sized program. The second season of ABC-TV’s The Gruen Transfer features a brand new weekly segment, exclusive to the online audience at the show’s hit website.
The new segment, ‘GOD, I HATE THIS AD!, lets host Wil Anderson sound off about an ad that has been annoying him. Having had his spray, he then dares the industry panel to defend it.
The segment will be responsive to audience suggestions. If you’ve got an ad that’s really making you twitchy, you can tell us at the website and if Wil can build up a head of steam about it, it could become a target.
‘GOD I HATE THIS AD!’ will be available straight after the show goes to air. Take a look at a sneak preview of this week’s segment, which looks at Chrysler’s ‘Yes We Can’ spot.
The Gruen Transfer website, which has been nominated for a prestigious international Webby Award, has been a huge hit with online audiences and is one of ABC-TV’s most popular sites.
Last year, an astonishing 10,000 mashup clips were created for Gruen Beer, Bank and Beauty by viewers using the tools on the Consumer Revenge segment of the site. This year, viewers get the chance to pit their skills against Baz Luhrmann and come up with a tourism campaign to sell Australia to the world.
49 Comments
Between the Gruen Transfer and Mad Men, advertising is getting some good media for a change.
It’s just a pity about the ads we’re turning out.
(By the way, does Mad Men a more honest depiction of our industry than the Transfer? Could be.)
Go Carolyn! You’ll be awesome.
12:55 if you work in Sydney it’s more like the british version of ‘The Office’.
Does the blurb seem really well written because it’s describing a good product or because it’s well written?
And who wrote it?
Well?
Greidy.
Sounds like a good lineup.
A friend in the journalism business is hopefully getting me tickets for the live audience, should be fun.
10.30 – seems a bit sad that it takes a friend in journalism to get an ad person into a show about advertising.
Shouldn’t there be invites available for out industry?
i got mine in the post – where’s yours?
Carrasco’s good.
…smart
Hey Lynchy, just noticed this on the Ad News website:
‘Sean Cummins is heading to Los Angeles this week to meet with television executives who have expressed an interest in his own version of ABC television hit The Gruen Transfer.’
How about a story on this?
Monty A
prediction: marketforce perth will own mccanns melb.
Chrysler’s ‘Yes We Can’ ads are so terrible.
Shouldn’t have gone there.
thanks for the info 10.30…
As for the ‘God I hate this ad’ preview – looks like we’re in for another season of Todd making smart remarks and Russell making common sense
ah ad guru Jane Caro back for another year – joy
GOD I HATE THAT PROGRAM
Even watching that ‘snippet’ made me feel a little queasy. Surely this can do nothing but harm for our industry, can’t we, at least, keep our fools in-house.
I think the ‘god I hate that ad’ section could be something of an undoing for what was surprisingly balanced and informative show. Anderson isn’t terribly funny when he is given free reign and he just tends to raise the volume of his voice and sound incredulous. If they’re going to do something like this, why not make it a more reasonable critique. I mean, one of us is going to be sitting at home going “But . .but, the client made me do it ” or . . .” shit, if you’d been working on it for 9 months you’d have got it off the desk too. ” etc.
So don’t ruin the show with cheap jibes.
2.06.
Anyone who knows about Gruen, knows the programme is pre-record, weeks earlier. Therefore predicting that “Marketforce will own mccans melb” suggests you are a)from Marketforce, seeking to spruik your little provincial agency on here with the big boys and b) probably right about the outcome of the contest. Well done in advance
Todd Sampson PR season returns tomorrow.
There is a great new advertising show on in the US called “Trust Me” – it’s set in an agency in Chicago. It’s like The Office meets Boston Legal.
Get Garry Horner on the show along and some FBI launchpad hotties, throw Furby in the mix along with a few bourbon and cokes.
Now that’s television.
Christ on a bike.Can someone please put Todd out of his misery now. If that wasn’t a piss take I’ll eat my Earth Hour.
4.21
Mmm “..little provincial agency..” indeed. Thanks for your petty observations and warm congratulations.
PS 4.21
fairly certain you have a small dick
Thank you 5.47!! I had literally just come to the end of watching the whole series of Boston Legal back to back this week and was wondering where to next. And voila, your post about a new ad show. And it has Will from Wiil and Grace in it. Perfect! Bring on the bit torrent…
What is Furbs up to these days?
Good to see they got Dan Greggory back, half the time he’s the only thing entertaining about the show when Russel and Todd get all holier than thou.
4.21
Some of us Sydney ‘Big Boys’ may have started in that ‘little provincial agency’ called Marketforce in the west. Last time I looked they had some pretty talented people working there. I’d guess that any one of them are probably better than you will ever be. I spent many a good year there and am now one of your so called big boys. You see, I attribute my success to the grounding I received at that agency. You know 4.21, the funny thing is, that that side of the country has kept you off the dole cue for how ever many years you’ve been off you mummy’s tit, but your because of your ignorance you feel the need to take the piss out of ’em.
Maybe you’ll come see me one day for a job, maybe you won’t, but with that upstart, Gen Y, shithead attitude I wouldn’t class you good enough to pick up dog shit in my back yard.
Well done MF, if in fact you have won.
S
Where do you put a dole cue, 11.19?
4.21 i wrote the first comment, and i don’t work for marketforce or in perth. i’ve seen a bit of their work on bestads and i think their creative is good.
Hi Monty,
Thanks for your interest .I tend to respond to things on this blog where I have been mentioned. Only to provide a bit of balance.
Firstly, my idea of an advertising show is not new. But my show was a different design to Gruen. It predates Gruen by about 5 years and when Jon Casimir (and even a forward scout befeore him from Zapruder) were doing their research they came and spoke to me. I told them about my idea.
Yes, I have been speaking to TV people in LA and it went very well.
But the nature of the show is personally work intensive and I have made the call to shelve the notion indefinitely. But not permanently.
The reason? I have a full time job that I love and I am really enjoying the work and our network.
As I have said a number of times, I love Gruen. I turned down a chance to be on it. I spoke with Jon Casimir about being on it this year. And he said he was happy with the lineup. And why shouldn’t he be? The guys are doing a great job.
My whole reason for even wanting to do a show in the first place was simple. We are a mercurial industry. There are some hugely talented people in it. Past and present. And we should be proud of ourselves and what we do. And we should present ourselves in the very best light. And at our best we are hugely relevant and hugely entertaining.
We are only at our worst when we choose to run eachother done with petty jealousies, empty competitiveness and personal vitriol.
I wish the absolute best for Gruen in its second season. (And watch out for the brilliant Pitch idea from my guys in Brisbane in the second ep.)
Sean Cummins
Segment suggestion: ‘GOD, I HATE THAT HOST.’
An advertising show hosted by Will Anderson. no wonder the wider business community takes our industry so seriously.
5:47 PM Thank you, and thank you mininova.org
Strangely enough y’all, it would seem that Market force actually didn’t ‘own’ McCann, Melbourne. Although they won the vote, anyone who can think strategically can see that McCann’s actually had a very original and funny thought. Not saying I loved the execution but the thinking was the best.
No I don’t work there or know Vince.
Thanks god, 10:32 am, because with that observation you almost had us thinking that you might work there or know Vince…Gee….Dude, their idea sucked and it didn’t win because it wasn’t any good, it was derivative, executional and conceptually weak, much like the rest of their work. That place hasn’t won an award in years and it’s a bloody wasteland. Marketforce won because is the better agency. Full stop.
Well said Sean.
argh………. more Toddy. mmm. My fantasys will be that much better.
If you want to see why Marketforce won, just go to the top of the page and see those beautiful Salvos ads they’ve just posted. In fact, search Marketforce on the blog and see the rest of their work. World class. Search McCann Melbourne and you will find, erm…well…..
Isn’t McCanns a toilet and bathroom plumbing shop in Melbourne? Befitting isn’t it? (pardon the pun).
Marketforce won because it’s the best agency. Full stop. Search on the blog and see the rest of their work. World class. I’ve seen a bit of their work on bestads and i think their creative is good
4.59 I know that it’s a better agency, but that wasn’t the competition.
Do you really think a very hackneyed idea of ‘big things’ is relevant to nuclear power, do you think that it’s original.
Get your head out of your arse and look objectively and don’t be swayed by the fact that Marketforce is trendy and McCann’s isn’t.
12:13pm so you still maintain that they didn’t win even tough their idea was better? Either you work there or you just don’t get it. The idea wasn’t about ‘big things’ you numskull. The idea was about beautifying the god damn awful things to make them more attractive to potential wanna be neighbors. Which is a big idea by all means. The big things was just the thread to get there. Come on McCann boy, back to those Holden brochures, deadline’s looming.
McCann is less than trendy. McCann is the rear end of the industry in Australia.
12.13
Marketforce, trendy? Ha Ha. They’re the Singos of WA
Actually 1.48 with Singos owning the Brand agency that makes them holders of that particular mantle. Now get back to putting your book together, if you’re at 303 as I suspect you are and if the rumors are true, the recession might just be about to swallow your little shop of horrors up for good.
1.37
Are you so stupid that you’d live next to a nuclear power plant if it was beautified?
Do you think ‘big things’ are beautiful?
NumBskull