The Gruen Transfer Pitch: Legalise polygamy and let it rain men, say Fenton Stephens, Melbourne
This Wednesday on ABC1 at 9pm, Wil Anderson, Russel Howcroft and Todd Sampson are joined by Socket creative director Dee Madigan and Euro RSCG, Sydney executive creative director Rowan Dean.
The Pitch: Can our agencies convince us to change the law and givepolygamy a go? Bulldozer (Sydney) takes on Fenton Stephens (Melbourne).
How Do You Sell? Insurance
Given that we only ever needinsurance in the worst moments of our lives, why are the ads always sochirpy? And what’s with the bad singing in all of them? Can aninsurance brand be hip. And what do Iggy Pop, Billy Connolly and LittleRichard have in common? Tonight, the panel takes a look at insuranceadvertising.
Ad Crunch: Brandpower
Sixteen years ago,the Buchanan Group came up with the idea of Brandpower. It has nowspread to 41 countries, a real Australian success story. But are thepanellists fans? The Brandpower stable has grown to include ZootReview, Medifacts and InfoTalk. Competitors now include What’s New andFocus. Why does it work? Independent research suggests 80% of usbelieve that products seen in Brandpower ads are researched and tested.
Worst Ad of All Time
Onlytwo more weeks to go before we announce the recipient of the covetedGruen Polished Turd. This week, former Beaconsfield miner Brant Webb’spolitical ad for the Tasmanian state election. It’s definitely in therunning to take home the major prize.
11 Comments
At the risk of just being another bitch slagging off work under the cloak of anonymity,
that was really shit.
how to take an interesting brief and fuck it up! well done Fenton Stephens.
Not only is it shit – it’s a bum steer. Who really gives a fuck about polygamy anyway?
It’s totally not topical. Wankers at Gruen should work a little harder at being interesting.
What about “How climbing Everest made it easier for me to find cool T-shirts.”
Less naval gazing. More journalism. Please.
Self-parody is fast approaching.
Having just checked out Fenton Stephens website I’m not surprised their pitch ad is so bad. Surely The Gruen can do better than a retail agency that says on its own website it’s: ‘creatively led’, but then you look at their work and know that nothing could be further from the truth.
There are lots of great small and large agencies out there, can’t Gruen get any of them on the show?
This calibre of work just devalues the industry.
Where’s the other ad?
Also 5.39, how’s your own agency going? Must be doing well for you to have such high fucking ideals for the ndustry.
Ironically, 5:39 will be some cretinous gimp working in a dark booth at an agency that also sees itself as more ‘creative’ than reality permits.
Gruen’s gone crap anyway.
Tough room. Well written, nicely performed. I quite liked it.
I think Gruen keeps getting better but the Pitch keeps getting worse. Please, please, please agencies, do the the thing you’re Supposed to be good at – doing ads – and don’t try to be comedians. The agencies managed to do it on the election version of the show, so it can be done.
Good point 8.40, neither of those displayed the creative thinking that we’d expect of ads – ie, concise and single-minded, it is becoming a trend of the pitch.
Well-observed, 9:22. Executions are getting better and better, ideas are getting thinner and thinner.