Hamilton Island partners with The General Store to create its first new hotel offering in 18 years

The General Store has unveiled its latest destination work, developing two new brands for Hamilton Island – The Sundays, a new 59 room hotel, and Catseye Pool Club, the adjoining restaurant by Josh and Julie Niland.

Hamilton Island Director of Marketing Courtney Barry says: “We wanted to create an experience that was five star but family friendly – that had the cool factor of a boutique luxury hotel while being relaxed and quintessentially Australian. Beyond that the brief was a blank sheet.”

The General store worked across the naming, brand identity and experience design for The Sundays.

Speaking about the name, The General Store Partner Madeleine Livesey says: “The Sundays had perfect relevance to the island’s tropical location (in the Whitsundays) but ended up informing much of the experience design too – the best day of the week is every day of the week at The Sundays.”

Rooms come complete with a mini mini bar for kids and the hotel boasts its very own currency in the form of custom coins redeemable for poolside icecream.

The G Store was also tasked with designing the brand identity for Josh and Julie Niland’s Catseye Pool Club, a destination dining experience like none other in the country.

Says Barry: “When you strike the right chord with brand identity, it does more than look good – it draws people in. The fact that Josh and Julie Niland were inspired to bring their culinary vision here is a testament to how powerful that pull can be.”

“With destinations like these, design isn’t just decoration, it’s storytelling. We crafted brands that feel effortlessly sophisticated yet deeply rooted in Australian coastal life. Every detail is a gentle nudge to pause, savour what’s around you, and dive headfirst into the kind of island escape you didn’t know you needed,” says The General Store’s Design Director Genevieve Read.

Client: Hamilton Island
Agency: The General Store
Images: Lean Timms & Kara Rosenlund

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