The Fuel Agency promotes Ed Bechervaise as its new executive creative director

The Fuel Agency has appointed Ed Bechervaise as its new executive creative director.

Bechervaise has been with the agency for eight months, leading the creative strategy component of the business. He’s helped with new business wins for Bubs Australia, The Australian War Memorial, Agriculture Victoria and the National Health Practitioner Ombudsman, and contributed to strategic brand transformations for Safetrac Compliance Training, Padua College and The Greater Metropolitan Cemeteries Trust.

This new executive role will see Bechervaise lead the creative vision for the agency and the new key objective in driving brand transformation and creative brand building.

The vision looks at the way innovative creative strategy and energised creativity can unlock a core focus for brands looking to fuel themselves towards a higher level of impact.

Prior to Fuel, Bechervaise was creative strategy director at ID Collective leading creative strategy across Melbourne, Sydney and NZ; and prior to this, creative director and creative strategist at ICON, where he helped the agency scale from 35 to 75 people over six years winning 30+ national and international awards, driving its transformation into a full-service creative communications business.

Before these strategic creative leadership stints, Bechervaise worked in Europe as an art-based group creative head at TwoFish Amsterdam, across global accounts like Oakley, Timberland, Footlocker, ING, Zurich Insurance and Bavaria beer.

With a wealth of federal and state government and global blue chip and local commercial brand-building experience, Bechervaise brings his own style of creative strategic leadership to the business, setting it for a newly energised trajectory to ‘fuel brands further’.

Says Bechervaise: “I love independent thinking; I love the uniquely differentiated approach it can bring. I’m an alternative creative thinker and I have used this perspective to conceive creative models for specific scenarios. I’ve worked in big agencies, mid-sized, and small ones. What I’ve learnt from my diversity of experience is it’s not the size that counts, it’s the depth of your insight and the impact you can create. I look forward to helping everyone at Fuel, and each client that comes to the agency, find their deeper insight to make their greater impact in the most honest creative way possible.”

Says Tim Kidman, CEO, The Fuel Agency: “Ed Bechervaise is not just a creative visionary; he’s a brilliant strategic thinker who understands how brands can be powerful agents of change. Ed’s appointment as Executive Creative Director is a game-changer for our agency. His unique talent and ability to nurture ideas and inspire others make him the ideal leader to drive our new purpose, vision, and mission forward.”

Bechervaise will commence his new role and directive for this business immediately.