The Fred Hollows Foundation appoints Core

Independent Sydney advertising agency Core is set to create a series of new campaigns for The Fred Hollows Foundation, one of Australia’s most respected charities. The agency has been appointed to handle all creative duties for the international development organisation, which focuses on ending avoidable blindness worldwide.

For the agency’s creative partners, Christian Finucane and Jon Skinner, it is a return to working with a favourite organisation, after the pair first worked with The Foundation some 17 years ago.

The Fred Hollows Foundation was established in 1992 by eye surgeon Professor Fred Hollows and has helped treat and prevent blindness and other vision problems for more than two million people in Australia, the Pacific, South and South East Asia and Africa. Using a simple surgical process pioneered by Fred Hollows, the organisation can restore sight to cataract blind people for just $25 in some countries.

Core will refocus campaigns around the not-for-profit’s inspirational leader Professor Fred Hollows, who continues to be an iconic Australian figure.  

Says Finucane: “We’re so excited to be back working with The Fred Hollows Foundation. As creative people who work in a predominantly visual business, we have always been drawn to the Foundation’s amazing sight-restoring work. We can’t wait to make another big contribution to this inspiring charity.”

Says Nick Martin, director of public affairs, The Fred Hollows Foundation: “Fred’s legacy lives on through the support of hundreds of thousands of Australians each year who hear our compelling message for social change. We are looking forward to working with Core to ensure Fred’s vision of a world without blindness is achieved.”

The agency’s new work will launch in early 2016.

The latest win comes after Core recently picked up RSVP and Sydney Airport, as well as extending its duties with QBE Insurance.

(Picture: Fred Hollows. Credit: Robert Pearce, copyright Fairfax Photos)