The Digital Picnic announces four key hires as agency strengthens national paid advertising offering
Independent digital agency The Digital Picnic (TDP) has announced four new appointments as the agency continues to expand its national footprint and enhance its paid advertising capability. The new hires include Jeevi Siva (Account Director), Karina Flores (Senior Account Manager), Sunny Pawar (Paid Media Specialist) and Izza Abdul Karim (Digital Coordinator).
The appointments mark a significant phase of growth for TDP as the agency responds to rising demand for sophisticated, performance-driven digital advertising across search, social, programmatic and creative optimisation.
Jeevi Siva – Account Director, Paid Advertising
TDP welcomes Jeevi Siva as Account Director, where he will lead the agency’s paid advertising division. With more than 15 years’ experience spanning search, social, programmatic media and digital analytics, Siva joins from Sentius Group following earlier roles at Chemist Warehouse. He brings extensive expertise in managing large-scale paid media budgets, building and mentoring high-performing teams and delivering strong commercial outcomes for enterprise brands.
Karina Flores – Senior Account Manager
Joining as Senior Account Manager, Karina Flores brings eight years of digital marketing experience, specialising in paid media, performance reporting and strategic client service. Flores joins TDP from Publicis Group and Zib Digital, where she honed her skills in data-led optimisation and client partnership across a diverse portfolio of clients.
Sunny Pawar – Paid Media Specialist
Sunny Pawar joins TDP as Paid Media Specialist with more than five years’ experience delivering high-ROAS performance campaigns across Google, Meta and programmatic platforms. With campaign experience across Australia, the US and India, he specialises in conversion-focused optimisation and multi-channel strategy.
Izza Abdul Karim – Digital Coordinator
After completing a three-month internship with TDP, Izza Abdul Karim joins the agency permanently as Digital Coordinator. She brings strong capability in creative asset development, systems-led workflow optimisation and campaign execution—key components in the evolving performance advertising landscape.
The four appointments collectively expand TDP’s paid media capability at a time when advertisers are seeking deeper technical expertise, more advanced optimisation frameworks and integrated creative solutions.
Cherie Clonan, Founding Director and CEO of The Digital Picnic, said the appointments signal an exciting new chapter for the agency: “This is a milestone moment for The Digital Picnic. Our paid advertising division is scaling rapidly and these hires bring the level of technical depth and strategic sophistication required for where we’re heading. But what excites me most is the character of these humans. They’re generous, curious, values-led people – and that matters. We’re building a high-growth agency that refuses to sacrifice inclusivity or heart along the way – and this team embodies that beautifully.”
Clonan, an award-winning digital marketer and proud Autistic woman, founded The Digital Picnic in 2014. She has become one of Australia’s most recognised leaders in digital marketing, inclusive leadership and neurodiversity advocacy.
Her leadership has seen TDP grow from a start-up with $4,000 in the bank to a multi-million-dollar agency with a national presence and exceptional team retention. Under her stewardship, TDP has trained more than 20,000 Australian businesses in digital marketing and continues to be recognised as one of the industry’s most empathetic, inclusive and performance-focused agencies.
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