The Department of Education launches new TV and online campaign to recruit Victorian kindergarten teachers via Fenton Stephens


Fenton Stephens and Passion Pictures have just completed a television and online campaign to recruit Victorian kindergarten teachers. Produced for the Department of Education, it combines live action and animation to show kindergarten teachers and educators helping kids dream of big bright futures.


Says Vivien Allimonos, executive director of communications: “With the upcoming launch of three-year-old kindergarten for all Victorian families, we’ll need an additional 6,000 new teachers and educators over the next decade, so this is a very important campaign. We wanted to demonstrate that early childhood education is fundamentally important and it is also a dynamic and creative career. We’re thrilled that the finished work meets both of these goals.”

Says Alex Fenton, executive creative director, Fenton Stephens: “The chance to bring kids’ dreams to life was a huge creative opportunity and we’d like to thank Passion Pictures and director, Simon Robson, in particular for their unflappable, collaborative approach to this project. Also to our direct client team, who entered into the process with an open mind and an attitude of trust. Together, we feel like we’ve reached a fantastic solution.”


Along with television and online executions, the campaign also includes print, outdoor and radio.

Client: Department of Education 
Production Company: Passion Pictures 
Client: Department of Education, Victorian Government
Executive Director of Communications: Vivien Allimonos
Manager, Strategic Communications: Kate Keary
Senior Communications Adviser: Georgina Murphy
Agency: Fenton Stephens
Executive Creative Director: Alex Fenton
Senior Copywriter: Mat Garbutt
Director of Client Services: Amy Stephens
Account Director:  Lucy Ranger
Agency Producer: Lisa Ramsey
Production Company: Passion Pictures
Director: Simon Robson
Executive Producer: Graham Pryor
Senior Animation Producer: Chelsea Nieper
Junior Producer: Liz Manning
Live Producer: Alice Grant
Head of VFX: Adrian Oostergetel
3D Creative Lead: Nick Lines
Offline editor: Chris Ward
Colourist: Edel Rafferty
Sound design: Production Alley
Music Composition: Electric Sheep Music