The Core Agency kicks off 2025 with new look

Independent creative and branding agency The Core Agency is entering its 17th year with a fresh new look, marking the next evolution of the business and reflecting its growing branding expertise.

Building on its existing ‘Punch Above’ positioning, the rebrand sharpens The Core Agency’s identity, reinforcing the values and attributes that define the Sydney-based agency’s approach.

The refreshed look includes an updated logo, colour palette, visual language, and messaging. The hand-drawn logo reflects the agency’s meticulous attention to detail, while the bold, punchy graphics symbolise the impact of ideas that truly ‘punch above’.

To bring this transformation to life, the agency partnered with independent brand consultant Richie Meldrum, who worked alongside the internal team to refine and articulate their story with an outsider’s perspective.

Says Christian Finucane, founder and creative partner at The Core Agency: “Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work. With the team creating three new brands last year, it was exciting to see them work their magic on our own brand.”

Says Rebecca Turner, managing partner at The Core Agency: “I’m definitely guilty of being too close to our brand, so it was great to bring in Richie’s fresh perspective – the same way we do for our clients. I wholeheartedly believe our team and work Punch Above, and now our branding does too.”

The Core Agency works with a range of brands from start-ups to ASX100 clients including consumer products, financial services and consulting through to education, aged-care and disability support.

Design Director: Nick Williams
Strategist and Writer: Richie Meldrum
Managing Partner: Rebecca Turner
Creative Partners: Christian Finucane & Jon Skinner