The City of Perth shines bright in major marketing campaign via Wildlings, Perth

A major marketing campaign has been launched by the City of Perth, created via Wildlings, to encourage people from across the metropolitan area to make the city their destination of choice, whether they are dining out, catching up with friends or seeing a show.

The campaign, “Shine bright in the City of Light”, follows a group of dancers, who are inspired to break free from a rehearsal to go and explore the City. They make their way through iconic Perth locations in fun and unique ways, showing the City in a new light.

City of Perth Lord Mayor Basil Zempilas said the campaign will make people proud of Perth and fall in love with the City of Light all over again.

“Over 60 years ago, American astronaut John Glenn dubbed our great city, the City of Light, but it’s always been that for the people of Perth and this new campaign personifies all the reasons why,” says Zempilas.

This is the first major brand campaign since the City of Light theme first formed part of the City’s brand in 2022. City of Light was officially adopted following consultations which saw the theme of light resonate strongly with the community.

“From sunlight to city lights, the campaign celebrates how our glorious city shines, from the sparkling Derbarl Yerrigan / Swan River to the glittering light-filled skyline, we truly live in the most beautiful place on Earth,” says Zempilas.

The new campaign was shot across 10 City locations – some iconic and well known, with others more surprising and off-the beaten track. Locations include Elizabeth Quay, Wolf Lane, the City of Perth Library and His Majesty’s Theatre.

The ad features a talented cast of six local dancers and skaters, who capture the essence of Perth’s diversity and youthful spirit.

Zempilas said: “The City of Perth has just had its biggest summer season ever, and it’s a sign of bigger things to come – with Boorloo Heritage Festival kicking off next week, Lightscape locked in for winter at Kings Park and Plateful Perth back for its second year in August.

“There’s no doubt our City is shining bright and this new campaign will remind people the City is the place to be. It’s full of things to do and see all year round.”

Nicole Lennox Gray, Director at Wildlings, said: “We’re beyond proud to play a role in helping the City of Perth bring the City of Light vision to life. Nicole praised the City of Perth’s campaign strategy, highlighting its focus on showcasing Perth as a cosmopolitan city with a laid-back charm.

“The campaign aims to appeal to both residents and visitors by highlighting the city’s vibrant culture, entertainment options, and picturesque surroundings, positioning Perth as a destination that offers a cosmopolitan experience with a relaxed vibe.”

The campaign can be seen now in cinemas, on TV, digital platforms, outdoor billboards, and streaming services.

See the coverage from Sunrise this morning with Matt Tinney.

Credits
Client: City of Perth
Alliance Manager Communications and Marketing – Kelly Eadie
Marketing Lead – Naomi Lopez
Marketing Officer – Rachael Goodall
Agency: Wildlings Creative
Creative Director: Matt Wilson
Client Partner: Nicole Lennox Gray
Account Manager: Jen Wong
Creative Director: Pat Lennox
Client Partner: Cait Wilson
Head of Art – Neil Martin
Graphic Designer: Gareth Bennett
Senior Account Manager: Alicia Gould
Cast:
Parkour: James MacFarlane
Skater: Kate Golding
Rollerblader: Emmi Rumsa
Ballerina: Millani Booth
Acro: Gabby Kirby
Dancer: Aisha Samat
Production Company: Clockwork Films
Crew:
Director: Justin McMillan
EP: Katie Trew
Producer: Anouk Ratnawibhushana
PM: Alexandra Nell
Prod Assist: Jed Cowper
Runner: Faye Sanders
Runner: Alex Gibbs
Runner: Emily Parker
DOP: Rick Rifici
1st AC: Murray Johnston
2nd AC/DIT: Martin Phan
Gaffer: Michael Titter
Best Boy LX: Ben L’aiguille
Key Grip: Tim Whitlock
B-Cam: Tim Fitzgerald
B-Cam AC: Bassem Azer
Wardrobe Stylist: Nicole Ferraro
Standby Props: Kylie Clifford
HMU: Nadia Duca
HMU Assistant: Michele Allison
Stills Assistant: Dave Walters
Lighting Tech: Josh McAuliffe
Editor: Matt Mansell
Colorist: Yanni Kronenberg
Post: Raz’s Studio
Audio: Soundbyte
Brad Habib and team
Music: ‘Westside’ by the Moving Stills