The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role
After an extensive international search, The Brand Agency Perth has appointed its new Executive Creative Director, renowned creative leader Ali Shabaz. Shabaz moves from Singapore to take up the role in May.
Prior to his move to Perth, Shabaz has had a long career based in Singapore leading teams across SEA as Chief Creative Officer of Publicis Group, M&C Saatchi and Grey Group Singapore.
He has worked on some of the biggest brands across different markets and has a wealth of experience integrating ideas across various media channels from traditional, digital to social.
Shabaz’s work has won many international awards, including multiple Cannes Lions, Effies, One Show and D&AD. He’s also judged the Cannes Lions three times.
His Life Saving Dot, an idea that helped women deal with Iodine deficiency, went on to win many prestigious awards, including an Innovation Cannes Lion and a Product Cannes Lion for Singapore.
Shabaz said: “I’ve always admired the work from Australia and having the opportunity to work at The Brand Agency is something I’m really looking forward to. TBA has built a strong reputation for doing creative led work over the years with a great list of brands. I’m excited to join the team and help take the work to the next level.”
Nick Bayes, Brand Agency Managing Director, said: ”Executive Creative Director of The Brand Agency is, in my view, one of the most important commercial creative leadership positions in the state, so it’s vitally important for both our agency and our clients that we have someone with the appropriate experience and creative firepower. Because of this we have taken our time in finding the perfect person to fulfil this role, orchestrating an extensive recruitment process over the last six months. In Ali, we have found a person that can not only help take our agency’s creative product to new heights but do so whilst working in close partnership with our clients and our talented team. Ali is the next exciting chapter in The Brand Agency’s growth.”
Shabaz will officially start at The Brand Agency in May and will join the agency’s leadership team.