The Brand Agency buys Market United to take Perth staff to 95, with 29 working in digital roles

The Brand Agency has purchased the Perth based operations of the specialist digital agency Market United, and will be integrating its staff and clients into The Brand Agency from today.

This will take total Perth staff numbers to 95, with 29 working directly in specialist digital roles and provide clients with access to Perth’s largest specialist digital resource, with market leading experts in digital strategy, large scale technical development and online marketing.

Says Brand Agency managing director Steve Harris (pictured): “Within our Perth office we have grown from one person in digital in early 2010 to 16 in January 2012. Approximately one in five of our staff are now in digital roles, but the demand for digital services continues to grow.

“Importantly, our digital offering will continue to be fully integrated into the mainstream ad agency, providing our clients with the unique ability to choose either a single integrated approach to all advertising requirements, or to access standalone specialist digital services backed by the resources of Perth’s largest advertising agency.

“This acquisition reinforces our position as the market leading agency in WA and adds further strength to our offices in Melbourne, Sydney and Auckland. No other agency can offer the Perth market the same degree of digital integration and resources; we now have more than three times the number of digital people as any other ad agency competitor, and we expect this to continue to grow over the next twelve months.”