The Brand Agency Perth appointed as RAC’s integrated agency partner following review process that adds media responsibilities to remit

Following an extensive tender process, The Brand Agency Perth has been appointed as the integrated advertising services partner for one of Western Australia’s largest accounts, RAC. This outcome sees media responsibilities added to The Brand Agency’s remit.

Prior to the tender, The Brand Agency had worked with RAC for four years as its creative partner, alongside Initiative’s Group Yellow, RAC’s incumbent media agency. Initiative were informed that they were out of the review process a month ago.

“We’re excited to build on our partnership with The Brand Agency and transition to an integrated model. This evolution will further strengthen our brand and drive awareness of the important work we do as a purpose-led organisation for our members and the WA community,” said General Manager Brand & Marketing, Liz Lefort.

Brand Agency Perth Managing Director, Nick Bayes, added: “For The Brand Agency to be appointed as RAC’s integrated partner is a very proud moment for the agency. To see our relationship continue and to grow, by the addition of media responsibilities, is testament to the leadership of Reyne Thomson on the business and the capabilities of the wider Brand Agency team. To be the custodian of the RAC brand is a responsibility we take very seriously and enjoy immensely. Thank you to the RAC team for their trust in us, we are delighted to continue our work together.”

The RAC is one of Western Australia’s largest and most prestigious accounts.