The Bottle-O unveils new instalments of ‘Good value booze, for good value people’ work via Dig

Australian bottle shop The Bottle-O has launched two new instalments of its new brand campaign championing ‘good value’ Australians, developed by Dig.

The first spot released for Father’s Day portrays a good value dad building up a thirst whilst mowing his lawn, in his own inimitable fashion.

The second, timed for the footy finals season, heroes YiaYia and her family watching the game. When the game doesn’t go her way, YiaYia abandons her inner filter and lets loose. The 15-sec follow up spot has her letting a friend know exactly what she thinks of his favourite footy team.

These new episodes in the campaign continue to shine a light on everyday Australians we all know and can’t help but love, simply because they, like the latest specials at The Bottle-O, are good value.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms. Including an opportunity to have your dad’s lawn mowed for a year.

Says Josh Gaudry, GM marketing, Australian Liquor Marketers: “The Bottle-O brand is grounded in uncomplicated fun. There’s something powerful in not trying to be anything else but simply being yourself. The comfort and confidence in that is what makes someone so legendary they are deemed good value. These are Bottle-O people.”

Says David Joubert, national ECD/partner, Dig Agency: “With good value people around you, and good value booze in the fridge, what more could you want? We’re proud to launch more executions in this brand platform for our good value client, The Bottle-O.”

digagency.com.au

Creative Agency: Dig
Chief Creative Ocer/Partner: Pete Cerny
National Executive Creative Director/Partner: David Joubert
Creative Director: Owen Bryson
Creative Director: Anna Paine
Managing Director: Lisa Ramsey
Executive Planning Director: Lucielle Vardy
Group Account Director: Andrew Grey
Account Director: Sarah Coppens
Producer: Roslyn Payne
Client: Australian Liquor Marketers

GM Marketing: Josh Gaudry
Senior Marketing Manager: Christina Ruggier
Marketing Manager: Sophie Sandilands
Media Agency: Starcom
National Managing Director: Nancy Lan
Client Services Director: Jacqui Purcell
Account Director: Cassie Coyle
Performance Manager: Ethan Chen
Investment Manager: Bailey Reed
Account Coordinator: Angela Chai

Production Company: MOFA
EP: Llew Griths
Director: Yianni Warnock
Producer: Helen Morahan
DOP: Ross Giardina
Editor: Lucas Baynes, ARC EDIT
Music + Sound: Rumble
Casting: Natalie Jane Harvie, Citizen Jane
Stills: Danny Eastwood, Pool