The Bottle-O calls on Aussies to find new homes for abandoned fridges in new campaign via Dig

The Bottle-O has announced its new ‘Fridge O-doption Program’, which is rescuing fridges that have been kicked to the kerb by giving them a makeover and a new lease on life as a drinks fridge.

Independent bottle shop chain The Bottle-O has rescued discarded fridges from the streets, serviced them and given them a fun makeover. Five talented street artists were recruited for the program, with each decorating the old fridges with unique and recognisable designs, turning the whitegoods into art. The Fridge O-doption Program is showing Aussies that with a little love, our old appliances can be given a whole new life.

Says Josh Gaudry, general manager, marketing, The Bottle-O: “Australians often discard their old fridges kerbside, which sees them end up as landfill. Sometimes all they need is a little repair, and a little love.”

The Bottle-O’s Fridge O-doption Program commissioned five Australian artists – Pabs, Nico, Kim Siew, Lachlan Heavymetal and Sindy Sinn – to revamp the fridges with colourful designs. This has provided much-needed work at a time when the visual arts sector has been decimated by cancellations across the country, and offers a unique opportunity to reconnect with audiences through their art.

Says David Joubert, national executive creative director, Dig: “The artists have done an incredible job in designing unique artworks ready to feature in homes, offices, local businesses, men’s sheds or the good ol’ Aussie pool room. So, if you need your heart warmed and your beer cooled, O-dopt a fridge today.”

The Fridge O-doption Program will run for six weeks, ending 21 November 2021. Australians are invited to apply to O-dopt one of the 10 original fridges. Winners will be chosen based on merit and asked to describe why they’re the perfect match and how responsible they will be for its ongoing use and care.

To find out how apply to the Fridge O-doption program head to: https://o-dopt.thebottle-o.com.au/

Creative agency – Dig
Chief Creative Officer – Peter Cerny
National Executive Creative Director – David Joubert
Senior Copywriter – Owen Bryson
Senior Art Director – Anna Paine
Group Account Director/Producer – Andrew Grey
Account Director – Sarah Allan
Stills Photographer – Zac Nairn
Digital Director – Teresa Truda

Production
Director – Richard Maxton
The Editors – Andrew Clarkson
Sound – Rumble
Voiceover – Adrian Mulraney, RMK
Artists – Chulo
Client – Australian Liquor Marketers
General Manager, Marketing – Josh Gaudry
Senior Marketing Manager – Jacqueline Ling
Brand Manager – Alyshia Conen
Digital Brand Manager – Rebecca Bradley

Filmed in Redfern, Sydney under COVID-safe plan conditions.