Thanks to Nature unveils first out-of-home ads to boost awareness across Melbourne + Sydney
Thanks to Nature, the innovative brand known for its commitment to naturally-derived, accessible luxe hair and body products, has launched its first-ever out-of-home advertising campaign.
This milestone campaign is designed to elevate brand awareness and reach new audiences across Sydney and Melbourne.
Running from March, the campaign will feature a strategic mix of high-impact formats:
• JC Decaux street furniture and transit
• QMS large format billboards
By leveraging these premium placements, Thanks to Nature aims to create widespread visibility and reinforce its brand presence in key metropolitan areas.
The campaign has been executed in collaboration with leading media agency Avenue C, with creative direction led by Steve Liu.
“We are thrilled to partner with the Thanks to Nature team on their first major campaign by bringing this luxe, salon quality brand to life at scale. Thanks to Nature will be unmissable through a strong OOH campaign, delivering mass reach and frequency,” says Hugo Cutrone, Managing Partner at Avenue C.
“We are so pleased to have the opportunity to help bring such a savvy and colourful brand to more people’s attention in outdoor,” added Steve Liu.
“This marks an exciting new chapter for Thanks to Nature,” said Sean Cassar, co-founder of Thanks to Nature. “Stepping into out-of-home advertising allows us to connect with our audience in a bold and dynamic way, bringing our brand’s message to the streets of Sydney and Melbourne.”
Media: Avenue C – Hugo Cutrone, Rosy Zhang, Gaby Srour
Creative: Steve Liu
Client: Thanks to Nature – Sean Cassar, Lauren Nye
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