Family-owned Aussie bookmaker TexBet hit its stride early in 2022, unveiling the brand’s inaugural national campaign and new look retail direction in partnership with Rumble Brisbane.
Launching over Autumn Carnival, the fresh work heroes the family’s figurehead and face of the brand, Terry ‘Tex’ O’Shea, delving into his 50 years of on-track experience – detailing feats and stories both true and tall.
Says Nic Tierney, head of brand, TexBet: “It was evident from our first meeting with the Rumble crew that they really understood our brand, its essence, and the importance of our country roots. They knew that Tex was the real deal with decades of living and breathing racing. We wanted to bring our TexBet story to life in an interesting and light-hearted way – the team really did an amazing job. We are super proud to share our first brand campaign with our customers and community.”
Says Rhys Venning, creative director, Rumble: “TexBet has a real sense of who they are and who they don’t want to be. They’re very proud of their country origins and character, which provided a great starting point for us. The guys are now on to a good thing with a platform that can live and grow with the brand for years to come.”
The campaign features across BVOD, OOH, digital, and social, and supported by retail activity.
Head of Brand: Nic Tierney
Founder & CEO: Wade O’Shea
Agency: Rumble Strategic Creative
Creative Directors: Rhys Venning & Bec McCall
Group Account Director: Sarah Deery
Account Manager: Hayden Tozer
Account Coordinator: Lucy Philp
Production: Compadre Picture Co.
Directors: Josh Bartlett & Sam Scoufus
1st AD: Andrew McInally
1st AC: Jason Vandstone
Producer: Kat Cooke
Production Assistant: Miranda Ramsay
H&M: Jane Heta
Wardrobe: Julie Weir
Art Dept: Laura Elkington
Post: The Empire Post
Editor: Digby Hogan
Producer: Nicole Manns
Colourist: Justin McDonald
Stills and Retouching:
Photographer: Sam Scoufus
Retoucher: Justin Overell
Engineer: Ross Batten
Producer: Sarah Ritchie