Telstra’s Legacy Song Badge set to make Legacy Week sing backed by new campaign via Droga5
This year, the Legacy badge has taken on a brand new look, complete with earphones and a play list.
The Legacy Songs Badge, conceived and produced by Droga5 for Telstra, aims to connect younger Australians with the charity and help raise funds for the families of fallen servicemen and women during Legacy Week.
The Legacy Songs Badge is also an MP3 player and features songs dedicated to the memory of Australians who have lost their lives in service.
Collaborating with eight different record labels and publishing groups, as well as the artists themselves, and with the support of Telstra and Legacy, Droga5 put thousands of Song Badges for sale on the street for Legacy Week in less than two months.
The Legacy Songs Badge features songs from Jimmy Barnes, The Herd, Art vs Science, Boy & Bear and Powderfinger. It sells for $15 and every cent goes to Legacy. There’s also a virtual badge that can be downloaded for $10 with tracks supplied via Telstra’s BigPond Music.
Says Duncan Marshall, executive creative director of Droga5: “That we were able to get such a complicated project off the ground in such a short period of time is testament to the enthusiasm of all the people and partners involved. But more importantly, having the support and commitment of Legacy to allow us to take such a trusted symbol and be able to move it forward is very gratifying.”
Agency Droga5
Executive Creative Director: Duncan Marshall
Creative Director: Steve Jackson
Senior Art Director: Andy Fergusson
Senior Writer: Chris Berents
Creative Technologist: Andrew Knott
Producer: Anthony Martin
Business directors: Dannika Coleman, Naren Sanghrajka
Director: Simon Harsent
Photography: Simon Harsent
Digital Production: Pollen
Media agency: OMD
PR agency: Pulse Communications
5 Comments
… and have a VB while you’re at it. Who at Droga is the returned vet??
Badge good, shadow poster concept done to death.
Well done guys. Killer idea.
Really great work guys.
I dip my slouch hat to the crew at Droga5. Hopefully this will give much needed support to the families of Australia’s armed services involved in every foreign dispute our nation has entered.