Telstra’s Belong appoints Howatson + White as strategic and creative agency

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process.

Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation.

Says a spokesperson from Belong: “Following a change in leadership at Belong, the challenger brand has recently reviewed its agency roster and can confirm an ongoing relationship with OMD (Media) and Clemenger (PR and Retail Activation). In addition to this Belong will shortly be onboarding Howatson + White as a new partner looking after strategy, planning, creative and CRM.”

The telco is Howatson + White’s second confirmed client, after Chris Howatson and Ant White launched the agency earlier this year and named Allianz as its foundation client.