Telstra unleashes Steve Buscemi as an evil intergalactic Emperor in new network security campaign via Bear Meets Eagle On Fire with +61

With cybercrime on the rise and Aussies losing thousands of dollars every minute to scammers, Telstra’s latest campaign, developed by Bear Meets Eagle On Fire with +61, focuses on how it helps protect Australians from nefarious cyber activity – by blocking millions of threats every day.

 

The films star legendary actor Steve Buscemi as an evil intergalactic Emperor- intent on taking over Australia through elaborate hi-tech scams. Despite their best efforts, the Zalunians are constantly foiled by Telstra’s mighty network.

Helmed by US director Randy Krallman via Smuggler, the campaign consists of several individual narratives in long and short formats, which will roll out across TV, digital, social, cinema and in Telstra stores.

Says Alita McMenamin, Telstra Head of Brand and Marketing Communications: “This is essentially a product demo, a very entertaining one, that differentiates our network not just on size, but also on safety. Created with the exceptional level of craft we always enjoy from Micah and team.”

Says Micah Walker, Chief Creative Officer, BMEOF: “Sounds weird to say, but making comedy work isn’t always fun. This genuinely was. Massive thanks to Randy, Steve and all the folks who worked so hard to make something so smart, so silly.’’

Says Blake Crosbie, Managing Director of +61: “The security of a network, and all that happens on it, has serious implications, but doubling down on ‘serious’ too easily follows the tropes of the category. Sometimes making light of a topic is the best way to get people to pay attention to it.”

Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia

Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Sponsorship: Alita McMenamin
Head of Creative Excellence: Anna Jackson
Senior Marketing Specialist: Rebecca Tearle
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Robbie Aoukar

Production Company: Smuggler
Director: Randy Krallman
Co-Founder / CEO: Patrick Milling Smith
Co-Founder / President: Patrick Carmody
Executive Producer: Allison Kunzman
Producer: Gustav Geldenhuys
Director of Photography: Kaname Onoyama
Production Designer: Jiri Matura
Costume Designer: Terezie Dvorakova
Model Maker: Martin Pec
SFX Makeup: Josef Rarach

Edit: ARC
Editor: Peter Sciberras
Executive Producer, Edit: Daniel Bradford-Fry
Assistant Editor: Liam James
Post Production: Blockhead

Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Composer: Jeremy Richmond
Sound EP: Michael Gie

 

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