Telstra shows ‘together builds better’ in next chapter of ‘wherever we go’ via +61 and BMEOF
Telstra has launched the next chapter of the ‘wherever we go’ brand platform with a distinctive new integrated campaign developed by +61 and Bear Meets Eagle On Fire.
‘Together Builds Better’, kicks off a repositioning for Telstra as the leader in connectivity for Australian enterprise and government customers.
The launch film created with double Cannes Grand Prix winning animator, Johnny Kelly and Nexus Studios, is a charming stop motion story that celebrates the power of collaboration and connectivity, with many hands working together to create a thriving miniature world.
The campaign, which also features in OOH, radio and social, sets a new creative direction for Telstra’s Enterprise segment – one that shows the unlimited possibilities of partnership and the critical role connectivity plays across Australian industries.
“Telstra partners with enterprise and government organisations who share our ambition to create a better, more connected future for all. From making schools across Australia smarter, reinventing manufacturing or making communities safer, we believe that together builds better.” Karinne Limberiou, Head of Marketing, Telstra Enterprise.
Says Micah Walker, Chief Creative Officer of BMEOF: “With the right partner anything is possible. This campaign is a celebration of the power of imagination and collaboration at scale.”
Says Alexandra Stickler, Client Partner at +61: “Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting. With that spirit in mind, we set out to create a campaign that matched that ambition – one that moves beyond the literal and ventures into something far more imaginative.”
Creative Agency: +61 with Bear Meets Eagle on Fire
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Communications: Alita McMenamin
Head of Marketing, Telstra Enterprise: Karinne Limberiou
Head of Campaigns, Telstra Enterprise: Robyn Magill
Senior Marketing Specialist: Snehal Chauhan
Senior Marketing Specialist: Dee Saharan
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Lucy Surace
Live-Action
Production Company: Nexus Studios
Director: Johnny Kelly
Executive Producer: Rachel Moss
Senior Producer / EP: Jo Bierton
Producer: Lizzie Small
Technical Lead: Paul Mitcheson, James Healy
VFX Supervisor/ Lead Compositor: Gareth Tredrea
Production Manager: Tyler Antin
Illustrator/Designer: Joe Dennis
Environment Designer: Callum Strachan
Image Researcher: The Chalet
3D Modeller & Texture Artist: Hen Levene, Nicolas Lamarca
Storyboards: Johnny Kelly, Adam Beer, Morgan Ritchie
Previs Animator: Dom Griffiths
Lead Rigger: Niko Rossi
Compositor: Alvaro Cajal, Gabriel Sitjas
Editor: Liam Bream
Head of Resourcing: Natalie Busuttil
Talent Manager: Indiana Wilson
Talent Acquisition Manager: Sophia Whyte:
PR & Marketing: Bruce Bigg, Esme Harvey-Otway
DOP: Toby Howell
1st AD: Sandy Liddle
Yamination Production Manager / MD: Juliet Carmen Teksnes
Animator: Tom Edgar
Animator: Rhiannon Evans
Gaffer: Sai Smith
DIT: Surinder Singh
Camera & Lighting / Moco Operator: Jonathan Garvey
Rigger: Michael Price
Yamination Art Director: Drew Roper
Studio Runner: Jack Strood
Yamination Production Assistant / Set Dresser: Virginia Fuente
Studio Supervisor / Set Dresser: Fung Ye Tsang
Set Dresser: Anastasia Papadopoulou
Set Dresser: Tommy Grainger
Nail Technician: Maddi Dogra
Hand Model: Tom King
Retouching: Cream
Music & Sound Post: Sonar Music
Composer: Casey Wescott
Music Production: Josh Pearson
Sound Designer & Mixer: Andy Stewart
Executive Producer: Sophie Haydon
Head of Production: Haylee Poppi
Brand Fabric
Illustrator: Ben Hasler
Retouching: Cream