Telstra showcases the deals you didn’t see coming in latest campaign via The Monkeys
Telstra has launched its latest campaign via The Monkeys, part of Accenture Song, that takes a humorous approach to showcase great deals Aussies would not expect to see coming.
‘Deals You Didn’t See Coming’ captures familiar and relatable moments that take a turn for the unexpected, all thanks to Telstra’s surprising deals. The campaign includes broadcast TV, digital, OOH, retail, social and radio, and will run throughout the year to signpost Telstra’s great retail deals.
Says Brent Smart, chief marketing officer, Telstra: “There’s a lot of retail clutter in our category, we want to cut through the noise and showcase our deals with a bit of unexpected humour that you might not have seen coming from our brand.”
Says Ant Keogh, chief creative officer, The Monkeys: “These are retail spots, and they tell a story about great value which can potentially go on indefinitely. And while we feature a giant starburst rondel in every ad, the humour allows us to treat the audience with respect and intelligence the whole time.”
The campaign launches with up to $750.00 0ff a range of devices, an offer which runs until September 4 2023.
The campaign shot by director Benji Weinstein from Finch.
Creative Agency: The Monkeys, part of Accenture Song
The Monkeys Group CEO & Accenture Song ANZ President: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Ant Keogh
Managing Director: Matt Michael
Chief Client Officer: Belinda Drew
Creative Directors: Hugh Gurney, Connor Beaver & Joseph Sibley
Business Strategy Director: Ben De Castella
Strategist: Brona Kilkelly
Group Business Director: Amanda Porritt
Senior Business Director: Alex Austin
Senior Business Manager: Ciara Moloney
Head of Production/ Producer: Romanca Mundrea
Production Assistant: Genya Mik
Production Company: Finch
Director: Benji Weinstein
Managing Director: Corey Esse
Producers: Caroline David and Viv Jaspers
Post Production: ARC EDIT / Atticus
Editor: Drew Thompson
Offline Producer: Winnie O’Neil
Online EP: Amelia Bromley
Online: Chris Betteridge
Colourist: Martin Greer
Sound: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
Exec Producer (sound): Ceri Davies
Head of Production (sound): Emma Duncan
Casting: Peta Einberg at Peta Einberg Casting
48 Comments
That first one got me. Ten points to Gryffindor.
See monkey, say monkey.
I did not see that coming.
It’s been a long time coming.
Something good from Telstra.
I’m still waiting to see that coming.
Very good
In the credits it’s all creative directors and no creatives. Or are we all just calling ourselves creative directors now, like I’ve just done.
Nice spots by the way.
deals you’ll feels
Who knew retail spots could be so good. Love these..
Telstra doing great work these days
Some great work to cheer.
I love how these also acknowledge Telstra are known for not being a great deal.
The police edit is really funny. Well done.
For flogging deals, this is great.
Would have dropped it
Funny, and not just ‘soft chuckle’ funny
$750 off various devices – what the hell is that? Thats not a deal thats gobbly gook.
Police ad is great.
Nice.
Showing a giant roundel with an offer, isn’t disrespecting consumers.
Very funny ad, but do you want your brand associated with an ice addict???
Also how does this campaign roll out into other channels – particularly digital.
Retail needs to live and breathe in digital channels, to be effective you need to start there. Not reverse engineer.
Tell that to Aldi
Where’s the brand in the first three seconds?
How is this a phone occasion?
Where is the sonic branding?
Why is there not a phone anywhere in the ad?
Clever, but what brand are these ads for? 16 seconds into a 30 second spot assumes people care enough to find out.
Please save your science for something worthwhile, like global warming. This is advertising.
Unexpected from Telstra. Has Aldi vibes.
Great to see monkeys melbourne finally making good work for Telstra
Nice one Tara! You rock.
Yep a Creative Director can still write an ad. Monkeys has lots of Creative Directors who still get on the tools.
The amount of CDs who prefer to stay “working CDs” rather than “leading CDs” is higher than ever. It’s just is.
Anyway, great work for a retail ad let alone for a Telco. Hopefully it inspires better retail work in general.
Seems like a solid long term platform. Funny and functional.
That first spot is IDENTICAL to a Kiwi car ad that’s been in the market for months. No such thing as an original idea.
Funny stuff. Brilliant casting. Top job all round.
Whats funny about these?
Dang, I must be missing something,
Going to state the obvious elephant in the room here; why are all the jobs with half-decent budgets going to marquee directors from overseas when it’s been a horrific year locally?
But its a known fact that the Melbourne HOP will never work with mid tier directors or production cos
Tara had nothing to do with this…
Her talents are undeniable.
How can she not be involved on the agencies biggest account?
@Funny? tend to agree. Mildly amusing. It’s a good construct with legs but could be pushed a lot further.
You realise that our good directors work overseas too right?
They do yes but overseas work isn’t plentiful either right now which is why you have benji free to do some average retail ads. Overseas is also far more competitive with more directors who are also scraping for work.
Another point to make is that our good directors are only perceived as good if they get an opportunity on decent scripts here. Sadly mostly they have to go overseas for that first before anyone here takes notice.
Add these things together and yes it is bye bye local industry.
This statement speaks volumes.
I don’t think you know the reality of how few directors are flying around the world from Australia making international work. Maybe the older, richer dudes who from the glory days of the 2000s are – since they already have international work on their reels though that is instrumental in getting them work over there. It’s the same few wealthy directors doing all the jobs at the moment and then international directors coming in just adds to the problem.
The way it is headed it’s going to be this older generation of brand-name directors and then young gen-z directors coming through for cheap, jazzy content work. I cannot see anything inbetween with the work I see on this blog.
Bye bye indeed.
It’s a KFC spot. Shut up and take my money.
I mean come on guys.
Go Joe.
Strange then that that KFC tagline would make zero sense on this ad. Maybe your powers of analysis are lacking.
41 comments on a nice but not very original 15 sec retail campaign.What have we become?
Yes,yes I know I’ve made it 42comments.
Sorry, but I can’t see what the praise for this stuff is about. It’s certainly not ‘funny’. Like pretty much all Australian advertising it fits into a narrow band of predictable, acceptable, so-so advertising that doesn’t excite or impress. I wish I could be more positive.
Nothing to see here!! Pretty ordinary
This is dog shit and you all know it. It’s way off brand, it feels like it was done a dozen times in the early noughties, and it ain’t funny.
Just because it was made by the Monkeys doesn’t automatically turn shit into chocolate cake.
It’s a shame they couldn’t resist having the end line in the dialogue as well. Spoils the effect of the line. Otherwise, nice job.