Telstra looks beyond festive clichés to tell an unexpected Christmas story via BMEOF with +61
Building on last year’s Effie and Cannes-winning campaign, this chapter of ‘Together is for Christmas’, developed by Bear Meets Eagle On Fire with +61, focuses on what’s important at this time of year — finding your people.
Directed by Steve Rogers from Revolver, in his first-ever animated project, and in partnership with award winning animation company Mathematic, the film tells a heartfelt story about two ill-fitting souls who find each other when it matters most.
The campaign also extends into Telstra’s stores, bringing the brand’s ambition to life through imaginative retail experiences and customer giveaways.
Says Alita McMenamin, Telstra Head of Brand and Marketing Communications: “At its heart, this campaign is about connection: the kind that transcends distance, differences, and even tradition. It’s about finding your people, whoever and wherever they are, and celebrating the joy of being together. And as a 90’s music lover the track works so perfectly with the gorgeous story.”
“We just wanted to create a story with a genuine Christmas soul, without leaning on all the expected tropes,” says Micah Walker, Chief Creative Officer of BMEOF. “Massive thanks to Steve, Revolver and the Mathematic team who’ve put so much into the beautiful film.”
Says Hanne Haugen, Business Lead at BMEOF: “The story of connection rings especially true at Christmas, and it underpins the season for Telstra. What a privilege to work with such a talented team to bring it to life.”
Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Marketing Communications: Alita McMenamin
Senior Marketing Specialist: Dene MacKenzie
Senior Marketing Specialist: Dominique Barlow
Head of Consumer Trading: Stephanie Fredericks
Senior Marketing Specialist: Kelly Georgiou
Retail Marketing Specialist: Tamara Saleh
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Robbie Aoukar
Production Company: Revolver
Director: Steve Rogers
Managing Director / Co-owner: Michael Ritchie
Executive Producer / Partner + Producer: Pip Smart
Director of Photography, Animation: Daniel Landin
Production Designer: Steven Jones-Evans
Editor: Jack Hutchings
Animation: Mathematic
Executive Creative Producer: Rebecca Rice
VFX post producer: Jérémy Dumetre
VFX Coordinator: Chiara La Selva
VFX Supervisor: Julien Lambert
Mathematic CD, Animation Director+ Lead Animator: Paul Lavau
Lead Environment Artist: Yann Glica
Lighting Artist: David Labelle
Lead Compositing: Édouard Koen
Flame Artist: Fred Brandon
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound EP: Michael Gie
Music Supervision: Anton Trailer
Additional Post Production: Arc
Merch Photography: Danny Eastwood, Pool Collective
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