TELSTRA CDMA SHUTS DOWN JAN 28
This COMMERCIALvia George Patterson Y&R, Brisbane is part of Telstra’s national campaign, ‘CDMA January 28th Shutdown’. With the CDMA network closure planned for January 28th, the brief was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before it’s too late.
Shot over 3 days around South East Queensland, it was an action packed whirlwind of fishing line, homemade pea-shooting darts, and a giant polystyrene red six. “We really wanted to do as much as physically possible in camera – it had to feel like it really happened at each location, and we were simply there to capture it like a news story or documentary,” says Taxi Film Production director, Liz Murphy.
Title: CDMA January 28th Shutdown
Client: Telstra
Agency: George Patterson Y&R, Brisbane
Creative Director: Tim Green
Writer: Andrew Bird
Art Director: Simon Budzevski/Lindsay Thompson
Agency Producer: Tamyson Power
Director: Liz Murphy
Producer: Andrew Wareham
Production Company: Taxi Film Production
Post Production: Cutting Edge
4 Comments
Would the average old skool punter who is still on CDMA actually realise they are and therefore need to upgrade (ie: despite being quite a nice spot, is it actually doing the job it’s supposed to?)…..
How come sometimes just the numbers fall off, and sometimes the whole sign falls down? And why is the number ’28’ at the end of the ad unaffected? Oh, the inconsistencies are doing my head in!!
Ow. Awful.
Dear Telstra
wouldnt it be a lot easier and less expensive in the long run if, instead of changing all those phone towers to work with a new system, you just hired a couple of computer hackers and took the money straight out of my bank account instead of making me buy a new phone and sign a new contract ????
thank you, soon to be ex Telstra customer
stevenhudson@stevezone.net