Telstra and MCN partner for digital sales growth

August 23 2012, 3:22 pm | BY Lynchy | No Comments

Blue-Telstra-Logo.jpgTelstra Corporation and Multi Channel Network (MCN) today announced an agreement that will see MCN partner with Telstra to represent key Telstra online assets and deliver advertisers an average monthly unique audience of 8.0m Australians per month (Nielsen Online Ratings Jul 2012).

 

From October, MCN will offer integrated sales packages which include 42 of Telstra’s online portals and sites as well as mobile, tablet devices and IPTV (MCN will not be responsible for classified advertising on directory websites).

 

Telstra’s digital assets include: Telstra T-Box, BigPond.com, BigPond TV, BigPond Sport, BigPond News, AFL.com.au, NRL.com.au, V8 supercars, the Racing network, music streaming service MOG and restaurant booking service Dimmi.

Rick Ellis, group managing director, Telstra Media, said the deal with MCN would deliver top tier advertising scale and give clients access to cross-platform marketing opportunities across Australia’s premium entertainment brands.

 

Says Ellis: “The combined strength of MCN and Telstra Media’s assets will make the enlarged network one of the top five players in the Australian digital advertising market. This outcome makes strategic sense by strengthening Telstra Media and MCN’s capabilities to deliver innovative advertising solutions to the market.

 

“The significant synergies available through MCN’s brands and Telstra’s digital assets will result in stronger integrated offering, allowing us to connect across multiple channels, platforms and devices including television.”

 

MCN’s existing multi-platform entertainment brands span from the TV screen to online, mobile and tablet devices and include Foxtel Networks, Fox Sports, Sky News, The Discovery Networks, BBC Group, Turner Broadcasting, NBCU, Showtime, ESPN and Sky Racing.

 

Says Anthony Fitzgerald, Multi Channel Network CEO: “Telstra has developed some of Australia’s leading online media and entertainment properties and we are delighted to be able to represent and leverage the value of those assets within the Australian market.

 

“This is a significant move for MCN’s online business and for the Australian digital advertising landscape in general – reinforcing our position as a one-stop-shop for advertisers who want to align with the key genres of entertainment, sport, lifestyle, music, kids and factual properties.”