Telco ‘More’ brings back the ‘everyday curiosity of the internet’ in new campaign via The Royals

More true crime binges. More wiki deep dives. More ‘what movie was she in?’ More Telecom has launched a new campaign via The Royals that reconnects people to the magic of being online.

Says Rick van Emmerick, chief marketing officer at More: “We’re all about bringing more to peoples’ worlds. It’s More nbn® and mobile that delivers the stories, experiences and discoveries that fuel curiosity – giving more people the magic of the internet.”

Some 90% of internet traffic goes to just 0.1% of websites. In a category that’s become rational and transactional, the campaign shows how More brings excitement, wonder, inspiration to your world.

The national OOH campaign is the first campaign work from The Royals’ new brand positioning and redesign for More.

Says Andrew Siwka, founder and managing partner at The Royals Andrew Siwka: “More. Who doesn’t want More!! Well that’s our hope, and More, once people are reminded about what they are missing behind the veil of algorithmic averageness.”

In 2023, The Royals launched a new brand platform and campaign for More’s sister telco company Tangerine with the call to arms – ‘When the internet gives you lemons, get Tangerine.’

Client: More
Creative Agency: The Royals
Media Partner: Ad Union