Tegan Phillipa + Nathan Landers spotlight LA’s best in BYRDLI’s new ‘LA Takeover 2.0’ campaign
BYRDLI, the link-in-bio travel platform empowering creators and independent travel advisors to sell travel directly to their communities through personalised travel clubs, has once again teamed up with the Los Angeles Tourism and Convention Board to launch LA Takeover 2.0.
Building on the success of the first campaign, which saw immediate bookings to LA, a 25% increase in room nights, and millions of views worldwide on their LA content, this phase continues to demonstrate how creators can transform inspiration into real-world action.
Australia’s leading travel creators, Tegan Phillipa (@teganphillipa) and Nathan Landers (@itsnedkelly), are returning to showcase LA’s vibrant Fairfax District and West Third Street neighbourhoods. Through real-time, behind-the-scenes storytelling, they’ll immerse their followers in exclusive experiences that reflect the true spirit of LA. Their curated itineraries will be available for their communities to book directly through their BYRDLI travel clubs.
Vanessa Richards, co-founder and co-CEO of BYRDLI, emphasised the platform’s groundbreaking approach: “We are thrilled to be in partnership with the Los Angeles Tourism and Convention Board again. Our first campaign, The LA Takeover, proved that creators aren’t just storytellers, they drive action. Tegan and Ned turned their LA experiences into real bookings, showing how powerful direct access to travel products is for creators. Now, with The LA Takeover 2.0, they’re taking their community even deeper, because their audience can’t get enough of LA! We all know that LA is iconic on its own, but when you experience it through creators who know how to bring its soul to life? That’s when it becomes truly unforgettable.”
Craig Gibbons, managing director Asia Pacific at the Los Angeles Tourism and Convention Board highlighted the impact of this partnership: “The next phase of our partnership with BYRDLI is built on the success of our previous campaign, where we saw incredible engagement and direct bookings for Los Angeles. Through curated content, we’re able to offer a localised view of the city’s vibrant culture, hidden gems, and iconic attractions that truly resonates with travellers. These partnerships have been key in inspiring new audiences to explore LA’s diverse neighbourhoods and we’re excited to showcase what makes the Fairfax District and West Third Street Neighbourhoods a must-visit when travelling to LA.”
Phillipa (above) shares her enthusiasm around phase 2 of this partnership: “LA is always such a vibe, and I’m really excited to take my community even deeper into the spots I love. My community has been booking through my BYRDLI travel club, and I can’t wait to show them a few more of my favourite vintage shops, eats + areas that really capture the city’s energy.”
Landers agrees by saying, “I love LA because there is always something new I haven’t done. This time I’m bringing my community along to some of the areas on my hit list. I’ve had an amazing response with bookings before, and now they’ll get to experience even more of what makes LA one of my top 5 places.”
The LA Takeover 2.0 campaign showcases BYRDLI’s unique model, where creators manage their own travel clubs, offering curated, bookable experiences as well as behind-the-scenes content. This campaign underscores how the intersection of social media influence and real-world travel allows followers to move from inspiration to action, booking these exclusive experiences directly through the platform.
To learn more, visit BYRDLI.com or follow on Instagram @byrd.li.
Adds Richards: “At BYRDLI, we’re not just transforming how people travel, we’ve pioneered a new model where creators lead the way, merging social commerce, community, and destination discovery…and right now, LA is hot on our lips.”