Teach Us Consent launches major youth-led campaign via Not Another™ to shift Australia’s consent culture and spark real conversations
Sydney creative agency Not Another™ has launched a nationwide government-funded sexual consent campaign for its client, Teach Us Consent.
The Promoting Consent Initiative (PCI) is a landmark national campaign aimed at shifting attitudes around sexual consent.
Funded by the Department of Social Services, PCI is the culmination of over eight months of work, including extensive consultation with a Youth Advisory Group, strategic collaboration with experts, and thousands of hours of content creation.
More than 200 unique pieces of content have been produced, including podcasts, documentaries, articles, carousels, and social media reels.
“This is a genuinely unprecedented initiative,” says Adrien Taylor, Strategic Director at Not Another™. “We believe this is the most ambitious and far-reaching digital-first consent education campaign globally, and it’s built with care, consultation, and creativity from the ground up.”
“Instead of preaching to Australia’s youth, we’ve worked incredibly hard to hear them first and ensure the content meets them where they’re at.”
At the centre of PCI is a simple goal: shift attitudes around sexual harm, consent and healthy relationships by providing content that’s youth-led, evidence-based, and actually engaging.
More than 25 influential Australians—including Darcy Moore, Brooke Blurton, Blake Pavey and Tyde Levi—have lent their voices to the campaign, sharing personal reflections to help spark real conversations.
“This campaign is about creating cultural change,” says Mark Townshend, Creative Director at Not Another. “Consent isn’t just a lesson in school, it’s something that plays out every day in how we relate to one another. PCI gives young people the tools to navigate that with confidence.”
The content has been co-designed with young Australians and reflects a wide range of lived experiences. First Nations-specific content will be launched in the coming weeks.
“These resources are made for all young Australians,” says Chanel Contos from Teach Us Consent. “Our hope is that every young person, no matter their background, feels represented, respected, and better equipped to set boundaries, understand others, and build safer relationships.”
The initiative sits under the Federal Government’s National Plan to End Violence Against Women and Children 2022–2032 and represents a fresh, social-first approach to a long-standing national problem.
It tackles topics from coercion, to how porn and algorithms warp expectations, to the link between ‘harmless’ jokes and harmful attitudes.
“It’s been an enormous undertaking. Hundreds of assets, across 40 content themes, spanning multiple time zones, talent, and locations,” says Taylor. “But this is what real, youth-focused prevention work looks like. It’s bold, inclusive, and based in reality.”
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