TBWA\SYDNEY SNARES EVAN ROBERTS FROM CLEMENGER BBDO MELBOURNE FOR CHIEF CREATIVE OFFICER ROLE
Following this afternoon’s Campaign Brief’s exclusive on the impending departure of CCO Andy DiLallo, TBWA Sydney has announced that Clemenger BBDO Melbourne ECD Evan Roberts has been appointed chief creative officer
Roberts will have creative responsibility across the group’s agencies including TBWA Sydney, Eleven, Fleishman Hillard, Fabric, Integer and Bolt content.
Roberts joins TBWA Sydney from Clemenger BBDO Melbourne, where he was Executive Creative Director. In 2017, Roberts jointly led the team that took home both Cannes Lions Global Agency of the year and D&AD Global Agency of the year.
In that year alone he was awarded 56 Lions including two Grand Prix for campaigns including TAC ‘Meet Graham’, Snickers ‘Hungerithm’ and Airbnb ‘Until We All Belong’. The ‘Meet Graham’ road safety campaign for Transport Accident Commission (TAC) was the most awarded creative campaign in the world that year, and also picked up the D&AD Black Pencil.
Under Roberts’s co-creative leadership, the agency also developed ‘Deadly Questions’ the controversial campaign that opened up a conversation between Aboriginal and non-Aboriginal Victorians, Myer’s ‘Naughty or Nice Bauble’ and the highly successful ‘The Beer from Up Here’ campaign for Great Northern Brewing Co. In 2019 the campaign was awarded the Australian Effectiveness Grand Effie and a Gold Effie for long term effects.
Prior to Clemenger BBDO Melbourne, Roberts enjoyed a six year tenure at GPY&R Melbourne which saw him rise to the role of Creative Director off the back of internationally awarded work for the Australian Defence Force.
Says Paul Bradbury, CEO of TBWA Australia & New Zealand: “I would first of all like to say thanks to Andy DiLallo for his strong creative leadership over the last three years. Andy is an exceptional creative thinker and has helped us to create a very strong agency with an excellent roster of clients and some strong creative work in the pipe. Andy leaves us as a great mate and we wish him all the very best.
“Evan is going to bring something very special to TBWA Sydney. Evan’s creative pedigree is world class, he builds incredibly strong partnerships with clients, agency partners and within the agency, and has a clear point of view on how creativity can be applied across connected customer experiences to deliver an unfair share of future growth for brands.”
Says Roberts: “I’ve been really impressed by the culture of TBWA. It’s a collective in every sense of the word, with a multitude of offerings and a very clear view on how it needs to work to achieve success for its clients. I must say the idea of working for a company with the sole focus of Disruption ™ is highly appealing. I can’t wait to get started.”
Says DiLallo: “I have nothing but Love for TBWA, it truly is a world class organisation. It has been a privilege to help steer the business over the past few years. I don’t leave behind colleagues but instead life-long friends.”
TBWA Group Sydney’s clients include Amazon, Optus, Apple, CUB, Allianz, Pepsico, Tourism New Zealand, Mastercard, Challenger, Intuit Quickbooks, Sheridan, Ferrero, Macquarie University, Gatorade, Taronga Zoo and General Pants
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Last headline: TBWA\SYDNEY SHOCK AS CHIEF CREATIVE OFFICER ANDY DILALLO LET GO DUE TO ECONOMIC EFFECTS OF COVID-19
This headline: TBWA\SYDNEY SNARES EVAN ROBERTS FROM CLEMENGER BBDO MELBOURNE FOR CHIEF CREATIVE OFFICER ROLE
*scratches butt chin*
Good luck Evan, afresh change will do a world of wonder.
I think it’s a salary gap saving.
Good luck Andy and good luck Evan. At least you know that TBWA is one leopard that never changes its spots.
All the best mate. You have a great team in place when you arrive. Keep the flag flying 🏴☠️
I love this man. A pity that TBWA would allow his great news to be diminished so today. Perhaps this is the DisruptionTM that they talk of?
Well done Evan!
TBWA seems to have a laws of the jungle culture?!?
Huge congrats Evski! Nicely done. Respect also Andy. Classy as ever. Much love and success to you both.
one of the all time best, the Pirates are lucky to have him
Guess tbwa don’t have a PR department
Why would anyone want to work in advertising?
Ev, they’re lucky to have you. So well deserved, but you’ll be missed.
Yuko. What a dirty business we work in.
Because it pays very well if you are very good.
You are living in the quite distant past.
@Confused, the first story is clearly not a PR release, it’s a scoop by CB revealing Andy’s departure. The second one is the official PR release, which was presumably rushed out after the CB story hit, which barely mentions Andy.
So – they let Andy go due to Covid. Then hired this guy?
One of the nice ones. Has put up with a lot at Clems Melb. Good to see a good result for him. Best of luck to Mr. DiLallo.
Kinda takes away from all the great work he’s been attached to. That was far too similar to the 1980s UK tobacco campaign.
Time after time this agency continues to prove to the world why nobody should ever go and work there. This is first class stupid.
Good luck producing everything in-house through Bolt
It’s still a shit show from TBWA whichever way you look at it.
Current CCO tells staff he’s leaving due to COVID- related cost pressures. He’s doing it to save jobs.
24 hours later a new CCO is announced.
So is Andy falling on his sword for no reason or is Ev really cheap?
Either way it’s not a good look.
Clems is fucked. Coulson, Wolfie and now Ev. And that’s just the creative department.
Congrats Ev, good on you buddy. You deserve this and the opportunity to build and shape something you believe in. Wishing you every bit of success, but you won’t need it.
NG
Ev, you’re going to smash it at TBWA. Well done on escaping the death star too, you were wasted there.
Oh for fuck’s sake he’s not ‘leaving due to Covid’.
What does that even mean?
Do you think we are all stupid.
Its so TBWA. Two faced.
Brilliant. Out with old ECD and in with the new. So Covid.
‘Ive been impressed with the culture of TBWA’ Translation…..i give it 3-4 years before being shafted.
You’re funny.
The important core still remains.
Thanks for your concern.
Really what a PR disaster. This is shows the true colours of this agency and their so-called culture and good management.
Observation: There seems to be a pattern of the same agencies changing ECD’s like a baby with shitty nappies…TBWA, 303 etc, so me thinks maybe they are using this as an excuse to make up for their own incompetencies.
So why is it that the big agencies like DDB, Ogilvy, Clems etc appear very stable and creative? If I was a client I know where I would go.
You realise this article is about one of the last Clemenger golden boys jumping ship right?
Sorry are you trolling when you say DDB, Ogilvy and Clems are stable?
DDB Syd ~ 5 years, 3 creative changes in leadership. DDB Melb – who cares since Darren left?
Clems Melbourne & Syd have been a conga-line of in & out, very recently Coulson and De Wolf.
Ogilvy – only recently sacked their entire creative leadership.
CCO, really? When there’s no ECD below that role and you’re only responsible for the Sydney office? What a farcical title.
Ogilvy creatively stable?
You are joking!
You sound like an disgruntled Ex Ogilvy creative.
Ogilvy’s culture and people are a different breed from 10 years ago when it was being run by has beens and scared old school creative directors.
TBWA Sydney talks a big game regarding disruption but hasn’t delivered on it since Matty and Dave left. The only thing that needs disrupting there is the management team that’s been in place for a decade and thinks replacing the ECD every couple of years is the solution to their nosediving creative reputation.
Not concerned, just observing a once great agency eat itself. Just who is your “important core”, if not for the people who got it to the top of the world 4 years ago? They have all gone.
You sound like you been round too long to writing in the comments here.
Might be time for a rest mate.
pathetic.
Tbwa hid around a dark corner. Hit him over the head to daze him. Trapped him in a net and shoved him in a boot. They unloaded him at the office. Snared = violent. Evan had no say in this. Like a ran it snared in a net.
Well if nothing else that explains how they got him over the Victoria/NSW border.
Sorry what did they do to make TBWA famous? I’m confused.
Congrats mate, best of luck with the new gig.
Who knows who’s responsible for this fiasco, but Evan Roberts is an outstanding creative and an amazing human being and he deserved a lot better to celebrate this important step in his career. To announce his appointment at the same time as his predecessor’s departure, effectively stealing his thunder and generating unnecessary controversy is terrible. And unfortunately, it makes TBWA look bad. Timing is everything, folks.
CCO? Stop!
ECD of the local Australian office. Titles in Australia make us a laughing stock in the larger markets. We are a joke people!
Onya Evo.
Hope you have a ripping time up there… and sneak in a few Dawnies before work.
Pretty unfortunate circumstances, but don’t let that take away from the fact the Evan Roberts is one of the good ones. Cares about his team, mentors the creatives and is just a genuine, pleasant bloke. You’re lucky to have him TBWA. Clem’s loss.
@TitlesStop the titles used here are used globally in multiple industries. Nobody is laughing at us anymore than they are already laughing at themselves.
Welcome to Sydney Ev. Look forward to a few cold ones with you soon.
Nice one!
Good man, Ev. Give it heaps.
Congratulations Evan. Top bloke and shows a surprising turn of speed when doing a runner from fancy restaurants.
Ev is a good operator, top bloke and is what Sydney and TBWA desperately need. Regardless as to how and when he came in to the role, there is no doubt he will get the runs on the board. All the best Ev!