TBWA\Melbourne promotes Eloise Liley to Chief Strategy Officer; Kiefer Casamore to Executive GM

TBWA\Melbourne has unveiled two key leadership promotions following a period of growth.

Eloise Liley has been promoted to chief strategy officer, while Kiefer Casamore has been promoted to executive general manager. Both will join TBWA’s executive leadership team.

Liley joined TBWA\Melbourne over four years ago as group planning director, following a brief stint at Thinkerbell. In 2021 she was promoted to co-head of strategy. Prior to Thinkerbell, Liley was strategic director at Publicis London, where she led global strategy for major clients including Essity, Cathay Pacific, and Tourism Ireland. Her career also includes roles at Thinkerbell, Cummins & Partners, GTB, and JWT.

Casamore has been with TBWA for more than seven years, initially joining TBWA’s PR division Eleven as group account director. He was promoted to general manager just over a year later and in 2021 expanded his responsibilities to include TBWA\Sustain.